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Apple's new strategy for hiring retail employees

If you've ever been to an Apple store, then you know how friendly and helpful the staff are. If you are the friendly type of retail employee in the vicinity of an Apple store, be on the lookout for recruiters from the fruity company.

MacNN reports Apple recruiters have come up with a new strategy for hiring new employees -- just give friendly retail employees at other companies cards with the words "You're amazing. We should talk." on the front of them. On the back, the cards detail how the employee at XYZ company can become an employee for an Apple Store. This definitely helps with the hard work of hiring new Apple employees to fill the nearly 2,400 positions nationwide caused by the nearly 35-40 new stores opened each year.


[via MacNN]

If you've ever been to an Apple store, then you know how friendly and helpful the staff are. If you are the friendly type of retail...
 

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Michael

To begin, appropriate applause for apple recognizing the fact, recognized by numerous posts above, they're currently understaffed, let alone facing a position of staffing needs for all of their future openings.

As to my experience, I'd have to side with the "taken-abacks" here and say my experience at 'Apple' store in Columbus Ohio was dampened by the elitist attitude exhibited by employees/associates.

As to "new" strategy? An employee-referral program is not that new a concept. I would have thought they'd have kicked it up a notch.

As to rants? None here. I'm not saying I've lived within a Mac Environ for ages, let's just say I was the one that caught the hammer on the other side of the screen. :) And one of the first phools to design a 24 x 36 inch poster on a Mac Plus screen. ;)

Hmmm, now there's an HR undiscovered angle... Target near-retirees that have breathed apple dust for over two decades.

June 08 2008 at 1:41 PM Report abuse rate up rate down Reply
Zach

if that is the case, the recruiters at the Domain apple store in austin texas need to get to recruiting. the last time i was in that store(a few weeks ago, when i was having the annual checkup on my blackbook) i couldn't find a single salesperson( meaning not the geniuses) that could tell me anything helpful, i had questions about ipod docking stations and questions about accessories for my blackbook. i was very dissatisfied to say the least. i have been in apple stores in at least 5 states, and this was by far the worst experience i have ever had.

June 08 2008 at 12:41 AM Report abuse rate up rate down Reply
redmond fanboi

Latinos and African Americans get better service than European Americans at apple stores. It's called "reverse profiling" and is aimed at better diversity in the customer base.

June 07 2008 at 7:31 PM Report abuse rate up rate down Reply
F.A.E.

As a former Apple employee (Mac Specialist and Creative,) I can definitely say that what goes on behind the scenes is 180° from what was seen on the floor in the Red Zone and Family Room.

I wasn't paid enough ($12hr @ the end) in my two years to provide consistently "AWESOMELY SWEET!!!" service to every rude person that walked in with a frozen iPod, (and a pissed off expression that said "How dare Apple make subperfect products that break when I drop them in the toilet?!") but I tried to be as patient as a human could be in a retail environment that was usually in the same shopping centre as a Tiffany's, Gap, and Victoria's Secret stores.

That comes off as bitter and arrogant, I'm sure, but let's face it, after seeing a thousand + people a day, most of whom have zero patience or any manners themselves, you tend to get burnt out on the whole credo. You try, and for awhile, there is a honeymoon period, but after a year you find yourself wishing they at least had commission to make things a little less humiliating.

Overall, working for Apple is great if you can get past the rude customers ( 1 in 10 can ruin a mood for an hour) and you don't mind all the behind the scenes work... obviously, I couldn't handle it, and will therefore accept any flames for this post as best as I can.

June 07 2008 at 7:00 PM Report abuse rate up rate down Reply
2 replies to F.A.E.'s comment
MICROSOFT_FANBOI

Do you have any proof that you are a F.A.E ("former Apple employee)? Sounds like a load of crap to me. I smell a filthy liar.

June 07 2008 at 8:18 PM Report abuse rate up rate down Reply
Zach

one of the biggest problems, like i said i have been to a lot of apple stores, is the complete and total lack of employees. the ONLY store i have been in that had anywhere near a good ratio of employees to shoppers was the 5th avenue NYC store. most of the rest have 2 or 3 (LITERALLY) apple employees roaming the floor for the 40 or 50 shoppers.

June 08 2008 at 12:50 AM Report abuse rate up rate down Reply
mickey

Nice bit of fluff masquerading as reporting. What's missing is how the card is the tip of the one-way trapdoor function: you apply but you get no feedback at all. Nor is there any way to track your application, speak to a human, etc. To say the system is poorly implemented would be the understatement of the year.

I received one of these cards in San Francisco (main store) after spending several hours helping customers with technical questions about which the staff hadn't a clue: Penryn chip? No we use Intel.

I even filled out the application, noting my continuous use of the Mac (from Lisa days on), my experience in Apple's Customer Quality Feedback QA group, etc.

Cricket, cricket, cricket. It's only been three months. You think I'll be getting some feedback soon? Not that it matters. I'm back to Java coding, but not as near to my family as either SF store would have been.

Card, my arse.

June 07 2008 at 4:30 AM Report abuse rate up rate down Reply
1 reply to mickey's comment
MICROSOFT_FANBOI

Uh, maybe they found out about the registered sex offender status. Apple don't want no rapists or pedos workin' the RED ZONE or FAMILY ROOM. Just ask the F.A.E. He knows all the insider jargon. Of course, so now does everyone else.

June 07 2008 at 8:20 PM Report abuse rate up rate down Reply
mike

I would say most of the time I go to an Apple Store, the people who work there are pretty arrogant and irritating. I think when the stores first opened, they actually got old school Mac people who really knew what they were talking about, but after a few years, they left for better jobs, and now all we have are smart asses who think that just because they have used a Mac for a few years (if that) and work at the Apple Store, they know everything.

Apple's hubris as a company is trickling down to the stores and they would get called on a bit more often. Sure, there are a few people at the stores who are genuinely helpful and cool, but really, most of the time they just seem to be more interested in hanging out with other employees than helping you out or are just too cool to deign to talk with you. I think Apple needs to inject some humility into their culture--it was hubris that brought them to their knees in the 90s, and the way the economy is now, with people not making as much and perhaps not able to afford to join the Apple tribe these days...well, I just think they should watch out.

If you are wondering, the store that I have encountered the most arrogance have been The Grove store in LA. Man, there are so many jerks there...

If you do want to work there, just remember that not everyone is an expert at the Mac and that just because people have questions does not mean they are idiots.

June 06 2008 at 11:33 PM Report abuse rate up rate down Reply
2 replies to mike's comment
MICROSOFT_FANBOI

Uh, your post is flagged for exceeding the daily limit on the use of the word "hubris" and monthly limit for "deign." Now go back to studying your Word-Of-The-Day calendar and don't post again until you learn how to reel in your hubris and don't deign to fancy-word-drop no mo'.

June 07 2008 at 8:24 PM Report abuse rate up rate down Reply
Daiku1

Are you sure it just isn't because they are in LA? Actually, we have the same problem in Nor Cal in the Burlingame store. I have used Apple since the Apple II, and I find real product knowledge lacking, which is kind of the norm these days everywhere. Having grown up in a a family business, I learned about customer service, but I don't think people learn about manners these days. (Gosh, did I just sound like my grandmother?)

June 08 2008 at 6:05 PM Report abuse rate up rate down Reply
MeatPop

This is kind of random, but I have an interview for my local Apple store and was wondering if anyone knows if they drug test for new employees or even periodically?

June 06 2008 at 9:13 PM Report abuse rate up rate down Reply
1 reply to MeatPop's comment
redmond fanboi

yeah, they test for drugs at Apple; if you don't have any in your system, you don't get hired.

June 07 2008 at 7:30 PM Report abuse rate up rate down Reply
ldhawksmail

I hope they don't depend on current Apple Store geeks to vet the recruits. I was in my local store today, and asked for a legitimate, retail product. The first Apple-seed didn't know what I was talking about (new Kensington auxiliary/external battery for iPhone), and the second kind of rolled his eyes and said it didn't exist, that "they HAD made a battery for old iPods but . . . ."

Like, if you're not looking for, like a Mac Air, like, you don't exist.

June 06 2008 at 9:07 PM Report abuse rate up rate down Reply
Seth Amott

Still waiting for an Apple Store here in Wichita, KS *Knock on Wood*

June 06 2008 at 7:15 PM Report abuse rate up rate down Reply
Balls

Generally the apple store people have been very helpful and friendly. A far cry from average Worstbuy and CircuitShiddy staffers.

Anyone else sport wood when they see the 30" ACD?

Anybody?

Bueller?

June 06 2008 at 6:33 PM Report abuse rate up rate down Reply
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