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$800 for a new MacBook?

Inquisitr.com is reporting that an Apple retailer sent them a copy of a new price sheet that includes a MacBook at the $800 price point.

The sheet, which is apparently sent to retailers about 10 days in advance of launch, lists 12 price points (including options for MacBook, MacBook Pro, and MacBook Air) between $800 and $3,100. Older price lists only have eight trim levels. Specifications were not included on the sheet.

Piper Jaffray analyst Gene Munster said yesterday that if Apple chose to exclude a sub-$1,000 notebook, their stock would suffer more than from any margin impact such a device would have.

If true, this would be Apple's first foray into the sub-$1,000 laptop market since the $999 iBook.



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Inquisitr.com is reporting that an Apple retailer sent them a copy of a new price sheet that includes a MacBook at the $800 price point....
 

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RADinator

im a total apple fan! i love apple products an especially the macs. the only problem is they are much too expensive. my dad wont get me one only because of the price. the newest macbook is damn cool. i wish i had it and that theyd be sellin it for like 799$ i live in germany so if he orderes it from the us it will be even cheaper!!!! YAY!

APPLE COME ON!!!!

November 20 2008 at 5:52 PM Report abuse rate up rate down Reply
Kai Cherry

I have a Netbook running 10.5.5...can't get any "lower end" than that and still be a computer.

Now, I'm not gonna be running Spore on the thing, but for less than $500, I am not complaining.

Lessened User Experience? What does this mean...that it doesn't run Mac OS X, doesn't have accelerated Core Graphics/Quartz Extreme, doesn't run Apple's built in apps...can't use Xcode on it...

What?

I'm sorry man...Apple could mop the floor with a Mac in this space for "a little bit more than an iPod or iPhone"...and do it "right".

It is like the "Matrix"...you have to see it for yourself.

-K

October 10 2008 at 1:21 PM Report abuse rate up rate down Reply
Nathan Sweeney

I think Apple could easily sell the current MacBook at a $799 price point. I don't buy this "low-end product degrades the user experience" BS. This is the world of electronics, folks. When this generation MacBook debuted, did the previous gen model instantly become a "degraded experience"? Today's high end model is tomorrow's low end model. Just continue to roll each current gen into the "low end" product as the new model debuts.

Otherwise, I'm in the market for my first notebook and these are my wishes:

1) DEDICATED graphics. This is a must for me, but the MBP is too expensive and the MB doesn't offer it.

2) Backlit keyboard. Not a huge issue, but it would be a major plus as I work a lot at night and don't like to keep a lot of lights on (I've been called "nocturnal").

3) New aluminum enclosure or keep the black option, I'm not a fan of the white one.

Since buying my first gen iPhone in June '07, I have realized just how much I like having the internet anywhere and the ability to work anywhere. I almost regret buying my newest iMac last year over a notebook. Let's see if Apple can make my dream notebook

October 10 2008 at 2:16 AM Report abuse rate up rate down Reply
Adam

personally, i want a powerful computer, but to do that buying straight from Apple is more expensive. Right now I'm considering doing the research and building a hackintosh. from what I understand it can be done quite a bit cheaper.

October 10 2008 at 1:55 AM Report abuse rate up rate down Reply
Andrew

Instead of simply dismissing all cheap notebooks as being vastly inferior...let's take a look at Best Buy's notebooks on sale this week:

Sony Vaio-C2D 2GHz, 4GB, 250GB, 16.4" w/1600x900 display, DL DVD burner, webcam, 3 USB ports, Vista Utimate 64-bit, 6.4lb/1.5" $899 (norm $1049)

Toshiba Satellite-same as other except 14.1" display (1280x800), 2 USB, 5.2lbs/1.4" for $699(norm $849)

Tosiba Satellite-same except 15.2" display(1280x800), 320GB HD, radio tuner (don't we all need that?!), ATI Radeon w/256MB, 3 USB ports, 6lbs/1.5" $799 (norm $949)

Looking at their other options between $700-900 and under 14", they all have a less/as powerful processor (2.0-2.1GHz) and are thicker/heavier, but ALL have a larger HD (250-320GB), DVD burner and more RAM (3-4GB). See: http://www.bestbuy.com/site/olspage.jsp?id=pcat17080&type=page&qp=crootcategoryid%23%23-1%23%23-1~~q70726f63657373696e6774696d653a3e313930302d30312d3031~~cabcat0500000%23%230%23%2311a~~cabcat0502000%23%230%23%23o~~f518%7C%7C24373030202d2024383939~~nf534%7C%7C31342671756f743b20616e6420556e646572&list=y&nrp=15&sc=abComputerSP&ks=960&usc=abcat0500000&sp=%2Bbrand+skuid&list=y&iht=n&st=processingtime%3A%3E1900-01-01

Even though they have Windows & are heavier/thicker compare those specs to the $1099 MacBook...2.1GHz, 1GB RAM (!!!!!!), 120GB HD, & Combo Drive...the price difference is quite shocking.

But what if Apple made a laptop that undercut the competition. Everyone wants a Mac, but with a price difference as shown...it's hard to justify. And with the bleak economy this holiday season...why doesn't Apple put out a competitively spec-ed machine and then tout OS X, iLife, etc. My idea:
1) 2.2GHz C2D, 2GB RAM, Super Drive, 160GB HD, no iLife, $799
2) 2.4GHz C2D, 2GB RAM, Super Drive, 250GB HD, $999
3) 2.5GHz C2D, 4GB RAM, Super Drive, 250GB HD, iWork, $1199 (add $50 for black)
MacBook Pro:
1) 15", 2.6GHz, 4GB RAM, SuperDrive, 250GB HD, $1799
2) 15" & 17", 2.8GHz, 4GB RAM, BluDrive (too awkward a name?), 250GB, $2299 (subtract $100 for SuperDrive)
3)15" & 17", 2.8GHz C2Extreme, BluDrive, 320GB HD, 1680x1050, $2699 (upgrade to 3.06GHz C2E for $250), $2699
I'm sure someone out there has a bone to pick with the MBP specs...let me hear it. Of course these are the base models...more options would be available online (like HDs, more memory). Forgive me, I don't know much about processors and what's compatible and all...so I turned to Wikipedia to see what's new for the MBP processors. I tried to use the ones introduced in July. I found it interesting that "Intel released an Apple only [Penryn] chip on April 28, 2008 that increased the clockspeed to 3.06 GHz...". That's why I put it as an option. Also, I've started to notice a couple of desktop computers at Sam's Club for ~$1300 that have 6GB of RAM (with an AMD processor)...so is there a way to squeeze 6GB of RAM into a MBP??

October 10 2008 at 12:16 AM Report abuse rate up rate down Reply
2 replies to Andrew's comment
Andrew

And what about those monitor docking stations? Maybe they will be introduced Tues?????

October 10 2008 at 12:19 AM Report abuse rate up rate down Reply
mabhatter

the main difference is that Apple uses the U8100 processors, not the T500 series other use with less cache and slower bus speeds. That processor choice is $150 to $200 of wholesale cost difference. The problem is that any ATI HD chip or Nvida 800 series is going to blow the socks off Intel integrated... and open the Macbooks to run ANY Mac Application. Some iLife apps run like dogs on the Macbooks because of the poor graphics. The whole problem PC buyers have with Apple is that to get ANY discrete chip in a Mac costs at least the $1900 for the full Macbook Pro... and you can get "reasonable" performance in a PC under $1000 on sale Apple simply refuses to offer in the low priced Macbooks.

October 10 2008 at 12:40 PM Report abuse rate up rate down Reply
Darwin Smith

I hope there is now a 13.3" MacBook Pro, which would make sense since I'm hearing that only the Pros will be aluminum, the regular MacBook will remain plastic. I've always wanted a MacBook Pro, but they are just too big. I love the backlit keys and discrete graphics, but 15.4" was always too big.

October 10 2008 at 12:00 AM Report abuse rate up rate down Reply
basscadet

The question is "does Apple really want to mess with the low end, cheap area of the market"? How much profit will Apple gather by competing with other companies on such narrow margins? Sure, they might get some more percentage of user base but along with that comes the customer that just wants a tool that costs real cheap, doesn't care about looks and just wants a minimum specs box that will only surf, download movies & mp3 or maybe at best use word processing apps or burn a cd/dvd. Those people will look hard for the lowest price possible, have a friend format them with pirated XP (out goes Vista), install pirated Microsoft Office and they're done. There's no room here for an "Apple Experience", it's the cheap stuff they're after and I'm afraid that if Apple goes into these budgets they'll look more and more like Psystar-like beige box sellers that sell a more affordable yet of lower quality Apple Experience...

October 09 2008 at 5:30 PM Report abuse rate up rate down Reply
2 replies to basscadet's comment
Rich

Sure they want to compete with the likes of Asus (Apple's manufacturer) and MSI for their higher end netbooks. Prices of netbooks reaches up to $800 now, so it makes sense for Apple to take them on.

Putting the VSBT -- I mean Apple -- logo on a low end laptop immediately appeals to three groups:
1. those who want an Apple laptop, but who can't afford one at the current price point
2. those who want a netbook, but want the higher end features and don't want Windows
3. those who want a cheap laptop that works like their iPhone

In the longer term, it'll appeal to educators as well.

October 09 2008 at 6:28 PM Report abuse rate up rate down Reply
mabhatter

Apple's stuff is now overpriced by a good margin. No PC laptop would be caught dead with integrated graphics at $1300 or $1500 dollars. Right now the Macbooks have all their value in high end processors, expensive RAM, wifi and IO chips (Apple only uses the top 3 Intel "u" bins in their Macbooks and those cost $$) But they attach integrated graphics to those, so PC manufacturers are selling 4 "t" bins down and make up the $150 processor cost by adding discrete graphics which makes overall performance much better... in the case of gaming a sub $1000 PC notebook will do just fine at Wow or other midrage games... Most all $1300 laptops come with some kind of ATI or Nvidia chip ... a Macbook chokes terribly.

Take for instance the EA game Spore meant to be a mainstream, non-intensive game... it can't run on ANY Mac Mini, it can't run on ANY Macbook (in spite of dual core 2.2GHZ top of line processors!) made before OCT '07!

I love my Macbook but it's just over a year old and crippled but a few design choices like 2GB ram and Integrated graphics that Apple is already starting to make software not supported!! To win over PC buyers Apple has to address the performance/cost issues of their low end.

October 10 2008 at 12:32 PM Report abuse rate up rate down Reply
jake

I wouldn't count on it; if Apple releases anything below $1k, it'll be a baseline model à la Mac Mini with add-on features (that add up to the price, of course). They can't and won't compete with the dirt-cheap netbook models already on the market.

This is not Apple's niche at all anyway and that's fine, Jobs already said they have no intention of going after the low-cost bracket because cheap products dimish the user experience. Yes they can change their mind about it, but I would be very surprised if they did.

October 09 2008 at 4:56 PM Report abuse rate up rate down Reply
1 reply to jake's comment
Stephen Lang

I can follow your line of thinking, but...

1. How much stuff can Apple exclude from a $800 notebook? They would be laughed at if they excluded wifi or other now-considered basic features.

2. Apple specifically warned about decreasing margins, so that probably signals some change in strategy.

October 09 2008 at 5:32 PM Report abuse rate up rate down Reply
sonicwind

So how about post the rest of the list.

Does this mean that the new books will be available immediately on Tuesday?

October 09 2008 at 3:34 PM Report abuse rate up rate down Reply
solarpos

Where have you guys been? I have 2 new under 900.00 Macbooks! It's called refurb and they undergo more stringent QC than new models.

October 09 2008 at 3:24 PM Report abuse rate up rate down Reply
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