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Rumor: Apple to sell subsidized notebooks in the UK?

This would be an interesting deal -- rumor has it (that crazy rumor always has something, doesn't it?) that Apple may start selling subsidized MacBooks in the UK, with O2 including the notebooks with their wireless plans. Quite a proposal -- the idea, of course, would be for O2 to pick up a subscription by offering a discount on the already (relatively) cheap $999 MacBook. This plan has been rumored for a long time with iPhones (and I still believe it'll happen eventually), but with mobile broadband subscriptions on the rise, O2 and other services might start giving kickbacks on notebooks, too.

Of course, whatever discount you saved early on would cost you in the end with the continued cost of the broadband subscription. Which makes this deal as unlikely for people to buy into it as it does for Apple to agree. But you never know -- analysts especially are leading the call for cheaper and cheaper MacBooks, and a subsidy might be just the thing (even if it isn't actually popular with consumers) to push the MacBook down to around the $800 price where stockholders want it to be.

This would be an interesting deal -- rumor has it (that crazy rumor always has something, doesn't it?) that Apple may start selling...
 

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Legion11

Hmm.. Dont want to get involved in the whole R.O Britain argument (but most of the time we are.. PS3 etc) BUT for once we must admit we got the sweet deal with the iPhone contract if you look at what the US & others got.

As for the subsidized laptop from O2.. Dont bother, the signal from mobile broadband from O2 is appalling. There isn't that many places I can go that I get a 3G signal on my iPhone, so unless O2 get there coverage up-to Vodafone standards I wouldn't want to pay £25 per month for mobile O2 broadband from them.

October 21 2008 at 1:31 PM Report abuse rate up rate down Reply
Level 5

Hmm.. I wouldn't bite, that's for sure. Without an internal WWAN option, it absoultely would kill the form factor of an Apple notebook.

October 21 2008 at 8:50 AM Report abuse rate up rate down Reply
Alpha-Sphere

Nothing new to the dutch crowed. Notebook/laptop are being subsidized for some time now with a data plan. The discount varies between €200 to €400 euro's depending on which provider you take (T-Mobile, KPN, Vodafone, Telfort).

October 21 2008 at 4:48 AM Report abuse rate up rate down Reply
Deepak

Well at least here in India, every single notebook has seen an upward price revision of 20-30%. Even MacBook White which lost 100$ in the US, has had its price marked-up by 120$ in India. And this is without even including taxes and levies. Here is how the old and new models stack up in India price-wise:
http://www.imacusers.com/new-macbook-prices-in-india-verdict-expensive/

October 20 2008 at 11:05 PM Report abuse rate up rate down Reply
Chris S

By your logic, customers wouldn't sign up to this deal because it would cost them more over time.

If people didn't go in for that sort of deal then nobody would every buy anything with credit.

October 20 2008 at 5:54 PM Report abuse rate up rate down Reply
meeee

yeah, even if it's subsidised O2 plans will be a rip off too. i'm so seeing a deal with iphone and macbook plan... but it just doesn't seem to add up being tied with a 18 month contract.

and let's fix the title fit for british consumption for our american friends, "Rumour: Apple to sell subsidised notebooks in the UK?" LOL, don't take offence. it's been a long monday.

October 20 2008 at 5:28 PM Report abuse rate up rate down Reply
jozue06

already has been happening in Lithuania for about a year, the largest mobile company Omnitel, is bricking vodafone usb mobile modem adapters with sim cards and macbook pros. not to many takers tho.

October 20 2008 at 5:15 PM Report abuse rate up rate down Reply
william McIntosh

Bet Jobsy makes us use EDF electricity too power it,he likes a kickback.Also his calculator is whack!

October 20 2008 at 5:06 PM Report abuse rate up rate down Reply
Pyrofer

I wont moan about the price difference between US/UK, but please! If your going to write about it on a 'reputable' site at least check your facts and get it right.

Im SICK of sites telling me the Macbook has gone down in price and is now only $999, when in actual fact the UK price has risen. Its not hard to pick the UK store from the apple site, and not hard to look at the exchange rate. Especialy when writing about the UK, in fact why didnt you quote UK prices anyway? Do you really beleive we all deal in $'s all day?

October 20 2008 at 5:00 PM Report abuse rate up rate down Reply
nil.bureau.bitbucket

Who are these mystery stockholders you speak of who want the MacBook prices to go down to an $800 entry point? I haven't heard of any; in fact, the only people I've heard advocating for this are so-called "analysts" and assorted pundits with no knowledge of the Mac market or even Apple's business strategy. Warren Buffet has millions of shares and not even he's made any such statement or advocated for it.

If you're going to make such statements, back them up with names and links to where they are specifically making these statements. No analysts or pundit links allowed; they're not stockholders.

October 20 2008 at 4:49 PM Report abuse rate up rate down Reply
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