Apple's new "green" notebook ad

Tree-hugging hippie? All former human cultures gone extinct did so because of environmental collapse, either direct or indirectly because their trading partner they dependent on collapsed. So what costs and what hippie-craziness are you talking about? It's high time we make sure we are not facing our own culture's extinction... Great work, Apple!

The part of the ad that made me chuckle was when the voice-over mentions how the new mac is more green than other laptops, aka, all the previous model macs.

That was a cute ad. Not to be all "Mac is pretty and plays good music so im gonna love them" but still. They do a damn good job of being pretty and playing good music so.

Being young, I am really hopeful for our environment. It seems like what we always said, if gas prices (and it turns out all prices) go up enough, people will finally get that we need to go green. Now what sucks is in the economic downturn, we are realizing we need to be green, but are sometimes unable to do so because of financial issues.

Really ironic world. Really.

This is really good; I hope we see more ads like this.

Well… The new MacBooks might be green if you look at the recyclable (does that word exist?) materials, but what concerns me is how much energy do they use up in the production?

I'd imagine all the drills that are used to cut the unibody, re-using of the aluminum shavings (like melting them down, pressing them into a new block over and over again) would use up a lot of energy. I don't know if anyone has ever looked at it from that point, but it would be an interesting investigation to do, because I don't think the unibody is all that eco friendly on that side

Anyone knows the song played in a background? :)

I deal with comments like this all the time. Even if your out-of-pocket costs do go up the environmental costs go down, think of it as a way to get a return on your investment. We look to Apple to push the envelope of design and user experience, why not in pioneering new ways to get us all the toys we want in a way that has less impact on the earth.

It's great to see things go green. As long the costing of going green isn't...higher costs.

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