The Simpsons take on 'Mapple'

As Dave and Mike discussed during last night's talkcast, Sunday's episode of The Simpsons included plenty of wink-wink-nudge-nudge references to our favorite fruit company. (The video is also available on Hulu.com.)

Lisa discovers a "Mapple store" has appeared in the Springfield Mall, complete with "myPods," "myPhones," and even a "Brainiac Bar." Comic Book Guy wants to know why OS 4.2 is built so poorly, and Krusty the Klown wants to get rid of his myPod.

Mapple CEO "Steve Mobbs" also makes an appearance, with typical Simpsons hilarity ensuing. While not particularly biting social commentary, the sketch pokes fun at Apple Mapple customers' willingness to shell out big bucks for their products.

The Simpsons have taken on Apple before, with the now-famous Newton "eat up Martha" gag. You might say this is one more thing to add to the list of gags that The Simpsons have done. In the words of Steve Mobbs and Steve Jobs, it's "insanely great."

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