Filed under: Retail, Surveys and Polls, Holidays
Apple ranked #4 among online retailers
A holiday survey of shopper satisfaction with e-retailers ranked Apple as number 4, with 78% of customers pleased with purchases made on the Apple website. The survey was conducted by ForeSee Results and FGI Research.Only two online retailers scored above 80 percent, with Amazon and Netflix tied at 84%. QVC.com ranked third. The survey is intended to be predictive for how companies will do in 2009. Retailers losing some customer confidence included Circuit City, Gap, Home Depot, HSN, Neiman Marcus, and Overstock.com.
Larry Freed, President and CEO of ForeSee Results, said that too many e-retailers aren't paying attention to metrics like customer satisfaction and he said "that's just not playing to win in this economy."
Apple is down 1% from last year's rankings. In general, Apple does very well in surveys that measure customer loyalty, product reliability, and service and support.
2009 could be a tough year for brick and mortar and online retailers, so every little bit of customer pleasure really helps translate into sales.
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Reader Comments (Page 1 of 1)
adl.productions said 10:23AM on 12-31-2008
Shopping Apple.com is always pleasant! Your always clear on what your buying. It's nice getting the educational discount on the spot too!
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JoeG said 11:21AM on 12-31-2008
It is a real pleasure to shop at Apple.com. The site is well designed; and also offers many high quality vendor products. I believe it should have a higher ranking.
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Ashwin said 12:22PM on 12-31-2008
I agree Apple's website is really well done. It's just the fact that Apple.com serves so many purposes that kind of limits the quality of the shopping experience. The rankings make sense. I feel both Amazon.com and Netflix are better done (only because they are entirely stores), although QVC should be ranked lower than Apple, as most people that go to QVC usually know exactly what they are looking for.
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