Facebook Connect coming to iTunes?

TechCrunch is reporting that iTunes will be integrating Facebook Connect "quite soon." Facebook Connect is an API that, among other things, allows developers to let users log into their site/app/system with their Facebook ID. The benefit for users is one ID across multiple sites and for developers is access to Facebook's 300 million-plus user base plus the users' ability to quickly share something they find interesting with all their Facebook friends.

With Facebook's seemingly unstoppable progression, Apple has realized the importance of offering easy Facebook integration. With iLife '09, Apple introduced automatic photo uploads to Facebook from within the iPhoto app. iTunes 9 introduced the "Share on Facebook" link for every item in the iTunes store. An iTunes fan page went live on Facebook last September and just last month the App Store came to Facebook.

It's not clear which features Apple would integrate from Facebook Connect to iTunes, but one possibility is they would allow people to use their Facebook logins for their iTunes Store login much the same way Apple allowed people to use their AOL screen names as their iTunes login.
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