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Mac sales still up, despite iPad release

If the iPad is going to cut away at the audience for more full-featured computers, it's not going to be the Mac audience, apparently. Even though Apple introduced a tablet earlier this year, Mac sales are still up 35%, showing that the iPad is much more a new category all to itself than a subset of desktop or laptop users. NPD data from the month of May hints that Macs may see 19-23% growth year-over-year this year, which would top Wall Street's estimates.

If there's an issue in Apple's line at all, it's the iPod -- that device is set up to be down 13% year-over-year, which is a higher drop than expected. But that's not a huge worry -- the iPad sells for more than the older, smaller devices, and rumor has it that Apple is going to refresh that line with new functionality anyway, from a cloud-based iTunes to better camera integration.

So it looks, according to the data so far, like Apple has done what it wanted to: successfully created a new kind of computer, something that sits in between the mobile functionality of the iPhone and the full OS of the MacBook.

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If the iPad is going to cut away at the audience for more full-featured computers, it's not going to be the Mac audience, apparently. Even...
 

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Christian Williamson

you'd never know it looking at tuaw.

seriously its getting to the point where they should rename this site TUIW

The Unofficial Ios Weblog

July 08 2010 at 5:56 AM Report abuse rate up rate down Reply
DAVIDSCUBADIVER

Always nice to see the Mac sales increasing. The more traffic Apple generates in its stores, the more buzz it generates with its product launches, the more people who will be buying Mac computers, whether desktop or laptop. At least, that is how I hope things go for the company. I am assuming the company makes more money on Macs than on iPads, but if that changes, I hope it is simply because more iPads are sold, not because less Macs are sold.

July 07 2010 at 8:26 AM Report abuse rate up rate down Reply
Chas

I would think Macs would be selling well, given that it's the pre-school time of year and the deals Apple has: with the 2 rebates and the education discount, I just bought a 13" MBP, remote, printer and iPod touch all for the retail price of the MBP (before sales tax!).

July 07 2010 at 2:03 AM Report abuse rate up rate down Reply
Buzz

I think the analysis of the iPod sales has been lost in translation. Everything portable that Apple makes includes all the functions of an iPod. iPhones, iPods and iPads all have a fully functional iPod within, and the sales figures of the "just an iPod" category is just as many dollars worth today as it was in the beginning. A bit more, actually.

iPods represent a smaller percentage of Apple's total revenue, but only because they didn't freeze their ideas after it was introduced.

What writers about Apple tend to miss is that they know what they're doing. After so many years of watching Microsoft dominance as they lurched from guess to guess, it's hard to wrap one's mind around the idea that a big tech company can actually address ergonomic needs without killing off previous ones.

Anybody can build a monkey wrench with a music player in it, but some people have the ability to say "that's a dumb idea." Apple has discovered that there are very good ideas out there that have not been fulfilled. And which do not exterminate other good ideas they produce.

July 07 2010 at 12:33 AM Report abuse rate up rate down Reply
A_Hawkins

Those who know iPad well enough should know iPad is not alternate device for laptop.

It annoys me every time people saying this, especially from Apple specialists, being bloggers or analyst, whatever. Simply stupid! And more if you suggest people to buy iPad instead of a laptop. It is forgivable though if those who say this are from Windows world and know nothing about Apple products.

July 06 2010 at 9:34 PM Report abuse rate up rate down Reply
2 replies to A_Hawkins's comment
Brett

You're right, it's not identical in functionality to a laptop. But I know several people who have been looking at getting a new laptop, but when I ask them what they're using it for it's rarely Photoshop or anything too intense - most of the time it's just email and casual web browsing. For those types of people an iPad is perfect while a full laptop is overkill.

Contrary to what many think these are overlapping markets, but only because people who wanted basic computing previously only had the option of a full fledged computer. Apple hasn't created a brand new market so much as fragmented an existing one into two more specific, and customer pleasing markets.

Sure the numbers don't make it look like iPad sales are eating into Mac sales, but there's more to these numbers than iPad vs. Mac.

July 06 2010 at 9:52 PM Report abuse rate up rate down Reply
Josh Zytkiewicz

It depends on what your needs are. I needed a device that would allow me to share pictures, email, and surf the web while mobile. The iPad let's me do that, I don't need the power of a laptop.

For me the iPad does replace a laptop, for others it won't.

July 06 2010 at 10:06 PM Report abuse rate up rate down Reply
FightTheFuture

i wonder if mp3 player sales are down overall. the only reason i still have a nano is for nike+. if the iPhone4 isn't too fragile from sweat and occasional drops in an armband, i would have one less device to sync before my run.

July 06 2010 at 8:53 PM Report abuse rate up rate down Reply
howie

The real troubling thing about this story is that the always wrong analysts were taken seriously when they predicted that the iPad would result in decreased Mac sales. If some people have chosen buying an iPad over buying a new Mac, it's because the iPad is a new item. Consumers are always dazzled by new products.

July 06 2010 at 8:52 PM Report abuse rate up rate down Reply
David Frantz

It is an entirely different device thus little negative impact on Mac sales. In fact it may just be the opposite where iPad might actually be helping Mac sales.
I'm still surprised that Apple is moving 2+ million a month. That smacks of success even for a rev one device that is a bit limited.

July 06 2010 at 8:45 PM Report abuse rate up rate down Reply
Cy Starkman

"So it looks, according to the data so far, like Apple has done what it wanted to: successfully created a new kind of computer, something that sits in between the mobile functionality of the iPhone and the full OS of the MacBook."

Um yeah, it's actually the world's first personal computer as opposed to what were actually Workstations labelled as personal computers.

All we have had for the last 25 years are desktop and mobile Workstation class computers, initially they were a bit under featured compared to what was known as Workstations.

July 06 2010 at 8:36 PM Report abuse rate up rate down Reply
2 replies to Cy Starkman's comment
Bastian Nutzinger

"Um yeah, it's actually the world's first personal computer as opposed to what were actually Workstations labelled as personal computers."

That is _exactly_ my thought aswell.

For the last 20 years PCs have been built with Professionals in mind. The iPad is the first real Consumer Computer. Lets call it a CC ;)

July 07 2010 at 7:21 AM Report abuse rate up rate down Reply
Cy Starkman

Nice angle there

The CC

Not your what country you are in, do you have the chip brand (as in edible)

July 07 2010 at 7:07 PM Report abuse rate up rate down Reply
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