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Apple's Shanghai shirt: "Made for China"


We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees' t-shirts there (which are red, apparently, rather than the usual black found in North America), Apple has printed "Designed in California, Made for China" in Chinese. That's obviously a play on the "Designed by Apple in California, Assembled in China" that you'll find on the back of your iPhone and many of Apple's other products.

Cult of Mac checked in with Chinese gadget blogger Chris Chang, and he says that the reference does play in Shanghai. He was at the store when it opened, and says that Apple is definitely pushing to do better in China, and create more of a presence there. That's really interesting -- Apple's not only trying to simply sell its products over there, but it's actually localizing the brand a bit to do so.

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Retail Apple

We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees'...