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Apple's Shanghai shirt: "Made for China"

by Mike Schramm Jul 9th 2010 at 7:00PM


We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees' t-shirts there (which are red, apparently, rather than the usual black found in North America), Apple has printed "Designed in California, Made for China" in Chinese. That's obviously a play on the "Designed by Apple in California, Assembled in China" that you'll find on the back of your iPhone and many of Apple's other products.

Cult of Mac checked in with Chinese gadget blogger Chris Chang, and he says that the reference does play in Shanghai. He was at the store when it opened, and says that Apple is definitely pushing to do better in China, and create more of a presence there. That's really interesting -- Apple's not only trying to simply sell its products over there, but it's actually localizing the brand a bit to do so.

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We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees'...
 

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Made in China

The employees' t-shirts are red, because Chinese like red. Maybe the Apple will be made in China in the future.
http://www.madeinchinab2b.com

August 14 2010 at 8:32 PM Report abuse rate up rate down Reply
jhstewatgmail

in shanghai for the summer. one of these will be up on ebay when i'm home to the states.

July 17 2010 at 3:18 AM Report abuse rate up rate down Reply
Jim Hass

I wonder if some of our brothers and sisters in Shanghai might part with one of those... T-shirts?

July 11 2010 at 8:25 PM Report abuse rate up rate down Reply
seeloe sickser

ebay!

July 11 2010 at 10:14 AM Report abuse rate up rate down Reply
HB

I wish Apple every success in China though I'm sure it will be a difficult market to crack given the focus on non-premium and imitation products. Who knows though, perhaps they can start to shift the landscape in favour of Western premium brands and get some currency flowing out of the country rather than in for a change.

July 11 2010 at 3:37 AM Report abuse rate up rate down Reply
Nate Smith

I'm sorry, did the author say the apple store employee shirts are black in North America? When was the last time you were in an Apple Store? I don't think they have been black in over a year.

July 11 2010 at 2:09 AM Report abuse rate up rate down Reply
jakub_m

reminiscent of verizon rule the air logo in color and design

hmmm....

July 10 2010 at 10:53 AM Report abuse rate up rate down Reply
Burge

I was Shanghai last week just prior to the opening. Had a look. Great location for the store. Locals very aware that Apple products are made in China and are proud of it.

July 10 2010 at 7:31 AM Report abuse rate up rate down Reply
GT

I went to the opening and here are some photos:
http://www.flickr.com/photos/oneworldonestream/sets/72157624462109310/

July 10 2010 at 7:30 AM Report abuse rate up rate down Reply
1 reply to GT's comment
Mike

You caught me, in the briefing room. What are the chances of that.

July 10 2010 at 12:30 PM Report abuse rate up rate down Reply
Joe

mistake: these T-shirts are not the employees'. they're exclusive souvenir tee only hand out to first 5000 costumers

July 10 2010 at 4:28 AM Report abuse rate up rate down Reply
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