Rumor: Apple pursuing iTunes music subscription

Apple is rumored to be discussing music subscriptions with major labels that would bring unlimited, streaming music to its iTunes customers.

According to the New York Post (NYP), Apple's VP of iTunes, Eddy Cue, has been in talks with major labels about a subscription model that would give customers unlimited access to music for a monthly fee. Details are few and far between, but NYP's sources suggest that the monthly cost could be around US$10-15. They also suggest that label representatives are receptive to the idea, as single-track sales have begun to decline.

Similar services like Rdio have gained a following by offering streaming and cached versions of favorite tracks for a small fee (Rdio starts at $4.99 per month). Spotify offers a similar service in the UK and is currently pushing for a US release.


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