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Apple Inc. files SEC form 10-K with sales figures

mac unit sales

Like every other publicly traded company, Apple Inc. is required to file a form 10-K with the U.S. Securities and Exchange Commission every three months. These typically contain some interesting bits of information that aren't necessarily revealed in press releases. Apple's most recent 10-K chronicles its unit sales and per-unit revenue for its just completed 2010 fiscal year.

Apple sold almost 13.7 million Macs in 2010, a 31 percent increase compared to 2009. Interestingly, portables (not including the iPad) accounted for almost two-thirds of that total. Nonetheless, desktops still grew faster than portables with a 45 percent increase to almost 4.7 million units. Unfortunately, Apple doesn't break out sales of specific models, so we're not sure which machines account for the growth. However, it's a safe bet that the huge and gorgeous 27-inch iMac, and perhaps the latest generation mini, accounted for most of the increase. Overall revenue per unit for all Macs (portable and desktop) dropped off a bit from $1,333 last year to $1,279, which points to success for both the mini and the plastic MacBooks.

The U.S. market has always been the strongest for Apple, but the increasing popularity of the iPhone and the opening of new retail stores overseas seems to be helping Mac sales, too. Overseas Mac growth outpaced the U.S. in 2010 with Asia-Pacific in particular jumping 62 percent to 1.5 million units while Europe was up 36 percent to almost 3.9 million units.

All of these Mac sales, however, are dwarfed by the iPhone and the iPad. Global Sales of the iPhone nearly doubled last year to 40 million units while nearly 7.5 million people picked up the new tablet in its first six months on the market. You can check out all of the details of Apple's 10-K right here.

[Via Mac Daily News]

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Apple Financial

Like every other publicly traded company, Apple Inc. is required to file a form 10-K with the U.S. Securities and Exchange Commission...