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Apple kills PhotoFast 256GB MacBook Air upgrade kit

by Dave Caolo Nov 30th 2010 at 11:15AM

Easy come, easy go. Apple has reportedly asked (politely, we assume) PhotoFast not to sell the 256GB MacBook Air SSD upgrade kit we were so eager to get our hands on. In fact, the product page is throwing a 404 this morning.

The kit looked great, and it included the 256GB upgrade chip as well as a USB 3.0 housing for the 64GB chip currently in the 11.6-inch Air. Plus, it could read and write at 250MB/s while Apple's SSD clocks in between 150MB/s and 160MB/s.

PhotoFast is currently licensed with Apple to make Apple accessories through the MFi Program, a privilege that would be a bummer to lose, to say the least. Cheer up, MacBook Air users, and imagine what could have been.

[Hat tip to 9to5 Mac and Engadget]



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Easy come, easy go. Apple has reportedly asked (politely, we assume) PhotoFast not to sell the 256GB MacBook Air SSD upgrade kit we were so...
 

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Chris

Yup, another excellent example for other companies to follow: When smaller companies offer a better and more reasonably priced alternative, instead of actually competing with it, kick, scream and threaten your competitors into submission instead of addressing the actual deficiencies in your own products. After all, Apple has enough money in the bank to eradicate such pesky competitors at a total loss and still remain highly profitable, so why should Apple be bothered to actually compete with them and offer a better product? Typical... Or, the 24" Apple monitor was no longer as profitable for Apple, so the solution was to discontinue it and offer only one Apple monitor that is more consistently profitable. Hey, I certainly can't fault Apple for seeking profit. It's just that any claims that Apple does business any "differently" than other big companies cannot be taken seriously. Apple is not the solution to corporatism run amok that they've claimed to be over the years.

November 30 2010 at 5:12 PM Report abuse rate up rate down Reply
Jeff

Once again, lackluster reporting my tuaw staff. Why did Apple have it killed off? What was the issue? Answer some damn questions!

November 30 2010 at 1:32 PM Report abuse rate up rate down Reply
1 reply to Jeff's comment
Jared

But it's "just a blog," Jeff. They are only as professional and responsible as it takes to get clickviews! Isn't that awesome?

November 30 2010 at 2:40 PM Report abuse rate up rate down Reply
Level 5

http://www.youtube.com/watch?v=1ytCEuuW2_A&feature=related

November 30 2010 at 12:07 PM Report abuse rate up rate down Reply
MRCUR

Engadget does suggest that PhotoFast may be able to sell these kits once Toshiba officially begins selling the chips used in the Airs to other companies.

There is still hope of a 256GB 11" Air!

November 30 2010 at 11:31 AM Report abuse rate up rate down Reply
MRCUR

Engadget does suggest that PhotoFast may be able to sell these kits once Toshiba officially begins selling the chips used in the Airs to other companies.

There is still hope of a 256GB 11" Air!

November 30 2010 at 11:30 AM Report abuse rate up rate down Reply
MRCUR

Engadget does suggest that PhotoFast may be able to sell these kits once Toshiba officially begins selling the chips used in the Airs to other companies.

There is still hope of a 256GB 11" Air!

November 30 2010 at 11:29 AM Report abuse rate up rate down Reply
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