Online Apple Store adds one-click "popular configurations" option
Just in time for those holiday orders, there's been a small change in the online Apple Store's build-to-order pages for the MacBook, MacBook Pro and MacBook Air. Dave "Eagle-Eye" Caolo spotted the addition of new one-click BTO configurations, which include free express shipping.
The new one-click buttons let you prefill the most popular options for your custom config, including such favorites as "more RAM," "faster hard drive," the matte screen for the 15" MBP and pre-installed versions of iWork or Microsoft Office. Of course, you can still custom-configure from all the available options if you prefer.
You'll see the new options in the US store after clicking Select on the laptop product page of your choice.
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Source: http://store.apple.com/
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Just in time for those holiday orders, there's been a small change in the online Apple Store's build-to-order pages for the MacBook,...
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yeah... a bit behind on this one. i ordered a MacBook Air this way a few months back.
December 16 2010 at 4:17 PM Report abuse Permalink rate up rate down ReplyThese have been on the UK Apple Store for quite a while now.
December 16 2010 at 3:50 PM Report abuse Permalink rate up rate down ReplyI swear they used to have this, and then they took it away, and now they've brought it back. Am I just imagining that?
December 16 2010 at 3:45 PM Report abuse Permalink rate up rate down ReplyThey add it during the holidays. The only thing is that they added this back to the Apple Store almost 2 months ago. Good to see TUAW is current =)
December 16 2010 at 3:49 PM Report abuse Permalink rate up rate down ReplyAh, that would explain exactly why I saw this last December when I was looking at a new MacBook Pro, but then it wasn't there when I finally bought one in June (sadly it just wasn't in the budget in December).
December 16 2010 at 10:44 PM Report abuse Permalink rate up rate down ReplyVery smart on Apple's part. For the people who don't really know much about the specs, they'll just think that "more" and "faster" will be better for them no matter what.
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TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
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