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i think Apple is affecting children's grammar


I want to relate an interesting story my brother told me the other day about one fascinating -- and negative -- way Apple is affecting children in the classroom. My brother is a grade school teacher, and recently he's noticed an alarming trend in his students' grammar, specifically capitalization. It started a few years ago. My brother would review a sentence one of his students wrote, and it would read, "i went on a walk with my mom." He'd see this lowercase I and would mention to the student that he forgot to capitalize it. These lowercase I's would show up occasionally, but my brother always assumed it was just a case of forgetfulness on the student's part.

However, this year seems to be a tipping point for lowercase I's. More and more, my brother began to notice that students who had never had a problem with capitalization before began to write their I's in lowercase. Sentences like "i went to Disney World this year" and "My father and i ate ice-cream" started to become the norm.

One day last week, when his students had turned in their short story assignments, my brother graded them over recess and noticed that the dreaded lowercase "i" was incorrectly capitalized in more papers than ever. When his students came back from recess, he asked them why so many of them weren't capitalizing their I's, even when they began a sentence with the pronoun "I." The first reply: "Because iPod is spelled that way." The other children agreed that's why they do it as well, though some attributed it to the iPhone or iPad.


My brother then wrote "iPad," "iPod," and "iPhone" on the chalkboard and explained that Apple's use of the lowercase "i" was just for product branding and marketing purposes. He then had his students write another story. When they handed those in, some of his students had mentioned an iPad or iPod in their stories (Apple products featuring in their stories is something that occurs regularly), but this time the iPad or iPod was spelled "Ipad" or "Ipod."

That's when my brother realized it's hard for seven, eight and nine-year-olds to understand the concept of branding and marketing (but not advertising), and therefore it's hard for them to make the connection that "iPod" with a lowercase I is capitalized correctly, but "i am going on a walk" is not. He also realized it's now an uphill battle to teach young children the proper way to use capitalization when most of today's popular electronics begin with a lowercase I.

Now, before anyone freaks out, I am not saying Apple is responsible for disrupting the education of our children. I'm just pointing out that the lowercase I phenomenon in grade school is an interesting side effect of the wild popularity of Apple products in the six to nine-year-old age range.

Matter of fact, the way young children react to Apple products is somewhat shocking. I'll sometimes visit my brother's class to read to the children. They think it's cool that I write books and write for blogs. The last time I was in the class, I was in the back of the room at a desk. Two students at a time would come up and ask me questions about what it was like to write a book (and they all thought it was "beyond cool" that I wrote a book on the iPad). When I was done talking to all the children, my brother told them that if they came up and sat quietly on the carpet at the front of the class, I would join them and show them what my book looked like on the iPad in iBooks. I literally had to bite my tongue to keep from laughing as I walked to the front of the room while shouts of "Make way! Give him room! He's bringing the iPad!" came from the children. That's when it struck me just how much mindshare Apple has among eight-year-olds and how powerful that mindshare is. No wonder they've started lowercasing their I's.

Is Apple at fault for the lowercase I phenomenon? Of course not. Is it a major problem for America's education system? Again, no; let's raise teachers' pay so that we can keep the good ones before we worry about teaching children about branding. Still, the effect of a popular product's grammatical branding on the way children write is an interesting side effect -- and one which is not limited solely to Apple's influence. Think of all the Web 2.0 names, like Flickr, Digg and Topix, which are nothing more than misspelled real words. Again, I'm not suggesting those brand names should change, but that being said, if children start spelling "flower" like "flowr," I'm gonna personally launch a war to bring back the vowels.

(P.S.: The "I" in the headline is lowercased deliberately. Just so you know. -Ed)



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I want to relate an interesting story my brother told me the other day about one fascinating -- and negative -- way Apple is affecting...
 

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wolf

Kids are stupid. That's why they need to go to school.

March 03 2011 at 5:15 PM Report abuse rate up rate down Reply
rolfn

wow.
deep article.
i'm being sarcastic.

i suppose you just wish to reach attention.

why is it that everyone uses Apple and every little move they make to either complain about it, beat it to the pulp or get attention. all other companies in any industry can screw up everything they do yet no one pays attention. journalists, analysts, the media etc. that join this pathetic blame game, are all irresponsible bigots.

the spelling or grammar problem in our country is due to stupidity and/or laziness and/or bad education. stop looking for scape goats. we have the poorest Western educational system and in some cases worst than in the Third World. let's ask ourselves why we ended up this way - it would even explain why our economy is so weak now. we should pay more attention on what we think, say, do.

instead of even hinting at Apple, why don't we see American Corporations have for decades, misspelled!? Toy R Us for example! bad grammar. backwards spelling etc. American ads have long misspelled words just to be cute, but i've been pissed at that for decades. it didn't help. instead of fighting a language war, is this not a democracy? then let's oust the nincompoops on the government's educational board and fire...parents are responsible too.

by the way, you the author, started the 7th paragraph with "Matter of fact,...". you mock kid's education, yet were grammatically erroneous yourself. it should be "As a matter of fact..."

i do realize my sentences start with lowercase, but that's a preference stemming out of the Bauhaus school of the 1920s, so don't worry.

ironic how we're suddenly upside-down as a nation. it's not just economically! it's culturally. education-wise. our horrific infra-structure resembles our grammar & spelling. do we think we adults spell or speak much better than our kids? what about all the food industry/restaurant ads mentioning "fishes"?! how about tv presenters - they all say "freedoms" when there is no plural! it stems from the world's most ridiculous president, Bush! how can we expect our kids to be better educated than our damn president or if corporations can't even spell! Apple?!

want to fix things on any level? look inside. yourself. each one of us. laziness is the problem. stress? what, the Chinese or Germans have no stress?! they excel, that's it. no excuse. they have will power. fatigue? it exists amongst Chinese & Germans or other people too. too much work? problems at home with kids and spouse? everyone in the world has the same problems. come on! plus, we are not at war, other nations have to deal with that noise daily and they still manage. shame on us.

ironic that we Americans send our kids to war, killing foreign lands, defining freedom and democracy as if we own the copyright to it, when we can barely spell it. our educational systems is rotten on all levels, including the moral one.

...we loved to take down Bill Clinton just because our weak law system, just like our educational system, allows for morons like Lewinsky to sue, when she probably just planned it all along. so what if Bill got a blow job in the White House, as if it's a holy shrine. Bill did a good job, in Europe they'd hail him for that, not what does not concern us. we balanced moral or education this way: it's worthier to punish someone, waste $200 Million+ on a blow job vs. spend a fraction of that to fix our educational system. come on! or how about the QE2 and other bailouts to the banking system - Billions of our hard-earned tax dollars wasted?! it was our money! our so-called democracy never asks us if we consent to the misuse of tax dollars.

this too, would help our education! it goes on many levels. but we preach, we don't really care. when in a free democracy - we should be ashamed to blame others. it's all in our hands, each one of us. some take to educating at home, through tutoring. maybe, if we kill the school system that way, they'd learn how to behave and teach properly next time. we must sacrifice somewhere if we're ever going to be ahead again in the world. we bragged for our entire history, no matter if we did help the E.U. during and after D-Day or not.

the other dilemma is our religion of competing. it's not inherently healthy. our own inter-governmental departments compete with each other. hence 911 happened. we did not share information. the same goes for our educational system. it's' chaotic. not coherent or organized.

pathetic how we blame the "i" when the the originator of the i is Apple, who instead of bringing down, we should hail, as the sole moral and sole total quality American firm, that despite profits, cares about its customers more than any, simply due to the fact that do not hype but offer quality on every level, be it hardw

February 23 2011 at 11:36 AM Report abuse rate up rate down Reply
Mike

The children wrote the product names correctly the second time. It’s not up to children or anyone else to follow Apple’s marketing capitalization when writing about their products.

--

My brother then wrote "iPad," "iPod," and "iPhone" on the chalkboard and explained that Apple's use of the lowercase "i" was just for product branding and marketing purposes. He then had his students write another story. When they handed those in, some of his students had mentioned an iPad or iPod in their stories (Apple products featuring in their stories is something that occurs regularly), but this time the iPad or iPod was spelled "Ipad" or "Ipod.”


February 22 2011 at 5:34 PM Report abuse rate up rate down Reply
ScottB58

Sorry, but I think it's "Toys Я Us" ... ain't it? i'm just sayin' ...

February 22 2011 at 12:51 PM Report abuse rate up rate down Reply
ScottB58

iRonically, if you type or text on the iPhone or iPad, the auto-correct feature will correct "Iphone" to "iPhone". But, it will also correct "i" to "I" (capitalized when used as a stand-alone word.)

So, perhaps those young children should write their essays on "iPhones" ... or their teacher should be more strident in correcting their mistakes. In mY oPinion, that is.

February 22 2011 at 12:50 PM Report abuse rate up rate down Reply
Sandy

Really blaming Apple for the use of a lower case i instead of a capital I is like blaming Toys R Us for kids writing their "r" backwards. Think about it.

February 21 2011 at 7:42 AM Report abuse rate up rate down Reply
Daithi

I think the iPod pronunciation permeation into vernacular is a far more wide spread Apple cultural change then the lower case iProblem. Have you ever heard an American pronounce "iRaq" correctly. Try and not speak through your nose also.

Regards,
The rest of the English speaking world

February 18 2011 at 5:40 AM Report abuse rate up rate down Reply
Patriks7

This says more about the American education system than about Apple...

February 18 2011 at 5:19 AM Report abuse rate up rate down Reply
Steve

"No wonder they've started lowercasing their I's."

The lower case I in the title was obviously an intentional "mistake", but what about that erroneous apostrophe?

February 18 2011 at 3:17 AM Report abuse rate up rate down Reply
3 replies to Steve's comment
ljocampo

The real cause of lower case I among young kids and older ones too is texting! Most texting devices have awkward shift key placement. If you put the confounding variables ipod v. "i saw george watson teh day," you'll find twitter style and texting phone are far more statistically significant.

February 18 2011 at 1:18 AM Report abuse rate up rate down Reply
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