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This is why I stay with Apple

When I described the problems I've had with Apple's notebooks thus far, a few commenters asked me why I stick with Apple at all. "Have you considered a different brand of computer? A Dell or something?" one asked. Another said, "I find it strange that your answer is to buy another product from the company that is causing you so much pain. Your interim solution is to rely on the phone and tablet from same said company. There are other computers out there." A third commenter reiterated that point: "Hasn't it occurred to you after this time, or to any of the people commenting on this post, to move away from Apple altogether?"

Though I've got a house full of Apple gear and make money writing for TUAW, my brand loyalty to Apple has nothing to do with the company itself. The truth is, I've only got two reasons for sticking with Apple, no matter how much its practices or products make me want to tear out my hair sometimes.

Reason one: I hate Windows. I'm not being hyperbolic with that statement either; I literally feel nothing but loathing when I have to sit down in front of a PC running Windows and try to shoehorn my brain and work habits into the unbearable kludge of Microsoft's OS. I used Windows exclusively for almost ten years, but trying to use it now feels like trying to perform a self-administered root canal. That's not to say that Mac OS X is my favorite OS of all time -- Snow Leopard in particular has had me wanting to dropkick my MacBook Pro across the room on more than one occasion. For me, the chief difference between Windows and Mac OS X is how often I feel the impulse to perform acts of violence against any computer running the OS. With Mac OS X, it's a couple times a month. With Windows, it's more like a couple times an hour.

Sure, I could buy a computer from another company and Hackintosh it to run OS X, but I'd rather not deal with that hot mess. I've already had experience running an unsupported OS on my gear -- on my first Mac, as a matter of fact. The used 1998 PowerBook I bought for a couple hundred bucks in 2004 was supposed to top out at Mac OS X Jaguar, but through various hardware and software hacks I was able to get the thing (barely) running Mac OS X Tiger. I thought it was the slickest thing ever, running new software on a computer that old. Then I started using hardware that was actually designed for the software, and I realized that, in reality, I'd been spending more time trying to get my computer to work than actually getting any work done on it. No thanks. (As an interesting aside, the processor in the iPad 2 is more than twice as powerful as the 500 MHz G4 processor upgrade I crammed into that PowerBook.)

That's the first reason; using another company's products means using another OS, and there's just no way I'm going to do that. But the second reason is even more important than the first: Apple actually takes care of its customers. Not just the bare minimum, required-by-law level of care either; cheesy as it sounds, the company really does go the extra mile, at least in my case. All the issues I've had with my wife's MacBook and my MacBook Pro have been resolved at no monetary cost to either of us. Once my wife had enough problems with her original 2007 MacBook, they gave her a brand-new replacement 2010 model only a couple months before the AppleCare on her first one was about to expire.

As for my MacBook Pro? Ten days after my AppleCare expired, I started having random shutdowns that probably indicated a failing logic board. I called Apple and asked if they could work something out with me since my warranty had just expired. Apple granted me a one-time warranty exception and said it would cover any repair costs this one last time. I dropped my MacBook Pro off at the local repair depot, but none of their hardware tests could find anything wrong with it even after several days of testing. Last Friday, I got a call from the depot; even though my logic board wasn't showing any signs of failure in the tests, Apple authorized a replacement anyway. New logic board, new fans and a working MacBook Pro that's currently syncing to my iPad 2 for the first time as I write this. Total cost of this repair, which was done out-of-warranty? Nothing. Zero dollars.

Would Dell, Toshiba, Lenovo, HP or any of Apple's other competitors bend its rules that far for one of its customers? Not only authorizing a no-cost, out-of-warranty repair, but replacing the computer's most expensive internal component solely on the customer's word? Maybe, but I seriously doubt it.

The "it just works" slogan for Apple's products hasn't always been applicable for me, but when it doesn't "just work," Apple has always been there to sweep up the pieces and make it work. More than anything else, that's why I stay with Apple. Sure, there's obvious design craftsmanship in its hardware, and its software mostly seems like it's designed by engineers who ask themselves the question, "Would I actually want to use this?" Certainly, Apple's ecosystem between Macs and iDevices means there's an app or a device for just about anything I need or even want to do. But laying all that aside, it's Apple's commitment to keeping its customers satisfied that brings me back to its products, warts and all, every time.



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When I described the problems I've had with Apple's notebooks thus far, a few commenters asked me why I stick with Apple at all. "Have...
 

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Paul B

Your opinion is exacty mine, down to the computer violence! I showed this to a friend of mine and I guess he didn't read the author and he asked me when I started writing for TUAW since this is exacty how I would have written it. When I told him it wasn't me he said he was scared there were two like me and would have to be on the lookout for someone else with a Mac holding a baseball bat and threatening computer violence. Good job!

April 05 2011 at 9:21 AM Report abuse +1 rate up rate down Reply
WrongReasons

Let's put aside Apple v. Windows/who is better for a moment. Regardless of which is better, I think your reason hints at a deeper problem. The fact that your number one reason for sticking with one side is a "hatred" for the other side is very telling. This means you really could not come up with a single more significant "positive" reason to like one side. I'm all for the competition, but I just wish that it was focused more on what each side is good at, instead of why the other side is a loser because of some anecdotal story 5 years ago. Sure criticism can be good and helpful, but when it gets to the point that hating one side is the #1 reason to stick to the other side, then I think the argument has lost its usefulness.

March 25 2011 at 12:24 PM Report abuse +1 rate up rate down Reply
Luca

I love this, and feel exactly the same way!

March 22 2011 at 9:08 PM Report abuse +1 rate up rate down Reply
s3xYmAm1tA

Not only can I attest first-hand that HP will not make exceptions for a failed hard drive 3 days after the initial warranty expired, they were not willing to assist at all.

However, my husband's iPhone had some discoloration. Stopped by the Apple Store and they immediately replaced his phone with a brand new phone no questions asked.

Apple does have exceptional customer service!

March 22 2011 at 7:15 PM Report abuse +2 rate up rate down Reply
Julia Grace

Hey! Jason, isn't it fun that I tried to click on, "like" and got an "oh, no you don't" type msg from facebook. ?????

Loving my Apples, still, and not suffering anything like the frustration you've alluded-to. But then, I want my apples to do a limited range of things, and still wander into the Apple store for help getting it to do something I've not yet figured out. It's a little disconcerting to get an answer on the phone from AppleCare and find myself talking to somebody who's having a little trouble with English. But I'm still getting any help needed.

Mind you, three years plus on refurbished machinery - never upgraded to SnowLeopard - and can count on one hand the number of calls to Apple Care but more trips to the Apple store.

Maybe three freeze-ups in as many years. And I usually know what to do. Finally changed out the battery last time. ;-)

March 22 2011 at 8:39 AM Report abuse rate up rate down Reply
rdy0329

Ok, I'll raise my hand as one of the people who got great Apple service from start to finish.

My Late 2006 MacBook White has been having fan problems so I got it in for a repair at an authorized repair center which only cost me about $30 (out of warranty). and I got it back within a week.

And I'm living in a country without official Apple presence.

Whilst my Dell Mini 9 that had an unresponsive keyboard 6 months into my 1 year warranty was refused because my warranty is only available in the US (where I bought it) and they cannot issue a transfer. I had to pay about a hundred dollars to get it fixed and wait about 2 months for the parts.

Nothing compares to worldwide warranty that Apple offers.

March 22 2011 at 2:16 AM Report abuse +1 rate up rate down Reply
Scott R

Thermal shutdowns seem to be a hidden feature of at least some of the 2007 MacBook Pro models. Unless you push the machine hard, though, it's easy to miss.

I first noticed this issue in December 2009. A couple of weeks after the last depot repair (and the 2nd nVidia-related repair), the machine started to reboot at seemingly random times.[1] Over the next several months I realized, gradually, that these spontaneous reboots always happened when I was doing something that exercised the CPU or the GPU. I eventually worked out a dead-simple way to trigger it: create a large file, dump it into the trash, and then do a secure empty.[2] Watch the CPU temperature spike; in my case it reached 93-95C.

My story has a bit less drama but the same happy ending. I tried contacting Apple on the day my AppleCare expired but missed phone support by 17 minutes. The automated attendant directed to the online support resources, but I couldn't even open a case without providing a credit card. In spite of having called them the next day, Apple granted an exception and repaired the machine at no additional cost.

I agree with you, Chris. Apple is far from perfect, but they have among the best customer service of any company I've dealt with.

[1] Yes, the nVidia repair involved a logic board replacement. My working theory is that the repair depot used too much thermal paste on the CPU, thus decreasing the effectiveness of the heat sink. After this final repair I'm unable to get the CPU above 70C, even when secure-deleting large files.

[2] Here's the Terminal.app command I used, in this case to create a 2 GB file:

dd if=/dev/zero of=~/Desktop/bigfile bs=1m count=2048

March 21 2011 at 10:45 PM Report abuse rate up rate down Reply
k2man

Something similar happened to me, a couple of years ago or so. My mbp 17 died barely a month out of warranty. I had just lost my job and was in no mood of spending money on a new computer, didn't want make the choice between mortgage or a new mbp with severance money. Apple came through for me after they were finished the only old parts left in the computer were the memory, hd and the bottom case, the fixed things that I didnt know were broken, because the didn't pass the their quality check. Cost of repairs -- Zero.. I am not buying a computer from another company for the rest of my life.

March 21 2011 at 10:10 PM Report abuse rate up rate down Reply
Brian

I recognise that Apple loyalty due to better customer care. I had a Sony Vaio Pre-loaded with Vista that was my worst computer experience in 30 years. I changed to iMac and discovered the joy of a computer that just worked - no problems in three years. Recently my iPhone - out of warranty for a year - broke down and I sent it to Apple for an estimated repair. Instead. the next day Apple returned a *brand new* iPhone. Thanks Steve.

March 21 2011 at 8:42 PM Report abuse rate up rate down Reply
Scott

I love TUAW articles like this.

March 21 2011 at 6:13 PM Report abuse rate up rate down Reply
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