Building permits suggest SoHo Apple Store ready for expansion
Apple's New York SoHo store has a long and storied history. It was the first Apple Store to open in New York City and is housed in an old, distinctively-styled Post Office building.
It has been visited by Steve Jobs himself and has been the host of several high-profile guest appearances by the Coen Brothers and the Jonas Brothers. These appearances attracted so much attention that the store was cited as a bad neighbor by its community.
Though its reputation is large, the square footage of the SoHo store reaches a mere 16,000 square-feet, making it the smallest Apple store in the Big Apple.
A recent building permit issued for work on the SoHo store and a rental agreement for an adjacent property suggests the store may be expanding its retail footprint. The store currently occupies the upper level and a portion of the lower level and basement of 103 Prince Street. A remaining portion of the building is addressed as 124 Greene Street and was home to a Post Office branch until 2009. Now that this spot has been vacated, Apple has reportedly signed a lease for this parcel and is looking to integrate the 5,000-square foot space into its existing SoHo store. This expansion would put the SoHo store on equal footing with the other NYC stores, which average 20,000+ square-feet.
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Apple's New York SoHo store has a long and storied history. It was the first Apple Store to open in New York City and is housed in an...
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I harbor a special fondness for the Soho store, as I bought my first Mac there (a MacBook, just over 3 years ago), as well as my iMac (marked my total home switch from Windoze). However, that store does have its shortcomings. It's just too noisy, and even in the (first row of the) theatre they have on the upper level, it is very distracting from the workshop being presented. I even gave up on buying my iPhone there because it was so noisy - went to the west14th street store to do that.
Hopefully once they expand, they can either move the theatre or improve the acoustics to reduce store noise, and keep more of it out of the workshop area.
Maybe they could install a couple of Post Office counters -- ho knows what extra traffic that might generate. :-)
March 29 2011 at 2:08 PM Report abuse Permalink rate up rate down ReplyI know it well as l can remember spending a whole day in the store back in 2005 and the saturdays there used to be manic with iMacs and iPods flying out the door. Also it's a really lovely building.
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