Fortune story goes 'Inside Apple'
Although subscribers to the print edition of Fortune magazine can get the full issue on their iPads this month, the rest of us may have to wait a bit -- or head to the local newsstand -- to read Adam Lashinsky's feature 'Inside Apple,' which relays several previously-untold anecdotes and company traditions.
Fortune's Philip Elmer-DeWitt over at Apple 2.0 has the preview, noting these tidbits:
- Steve Jobs apparently tore the entire MobileMe team a new one in a town hall meeting after the flaky, foulup-filled launch of the .Mac replacement alongside the iPhone 3G in 2008. "You should hate each other for having let each other down," he reportedly said, along with several less-printable comments. Teambuilding 101!
- Jobs holds "Top 100" offsite meetings for staff, which impacts both the lucky few and the ones who don't make the list.
- There's a core team of engineers and scientists, the "band of eggheads," who were hired before Jobs took his second leave of absence for medical treatment... and they've got an important job to do.
Sounds like an engaging story; we'll be sure to check it out.
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Although subscribers to the print edition of Fortune magazine can get the full issue on their iPads this month, the rest of us may have...
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Agree with most commenters, at least SJ takes action to get things to work and doesn't need to go throwing chairs around.
However I'd also be interested in an 'Inside Fortune' feature :-) I've worked in the publishing industry in the past and man do they have interesting stories.
Top companies have high expectations. My first job out of college was at an investment banking firm and every year they had a policy to terminate the bottom 10%. I stayed for several years and left after becoming an exchange member.
May 07 2011 at 5:17 PM Report abuse Permalink rate up rate down ReplySteve is a great boss, he's just like a good football manager he has his good side but he also has his bad and feared side when the players aren't performing on the pitch!!
if you aren't going to be a dick then people won't respect you
What I seem to understand about Steve is he is 100% dedicated to Apple. He expects the same from his employees. I've worked for a company whose boss was not dedicated hardly at all, and it showed, the company sucked from the top down.
May 07 2011 at 8:38 PM Report abuse Permalink rate up rate down ReplyStrong companies have strong management. You fail, you hear about it. Love Steve.
May 07 2011 at 3:33 PM Report abuse Permalink rate up rate down ReplyJobs chewing up and spitting out members of various teams is a poorly kept secret. I know many Apple employees who can tell horror stories about various "meetings" they went to only to find Jobs shows up and hands them their posteriors.
May 07 2011 at 2:33 PM Report abuse Permalink rate up rate down ReplyIf you screw up at your job, you should expect negative feedback. How can being given feedback from management be considered a Horror Story?
Did he attack the employees with a Chainsaw?
So, Steve knew three years ago that MobileMe sucked... Why did Apple continue to sell this piece of crap?!
May 07 2011 at 1:10 PM Report abuse Permalink rate up rate down ReplySo... Steve Jobs is still a dick then, right?
May 07 2011 at 12:27 PM Report abuse Permalink rate up rate down ReplyThe lash out on Mobileme is more than deserved.
May 07 2011 at 2:40 PM Report abuse Permalink rate up rate down ReplyWhy is someone considered a Dick when they ridicule something that is deserving of ridicule?
What should he have said? "You all did a fantastic job, but maybe next time you should try to make it actually work."
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