New Apple Store planned in El Paso

ifoAppleStore says that Apple's retail team is bringing a new location to El Paso, Texas, right on the border to Mexico down there. The store will sit on the ground floor of the local Cielo Vista Mall, just three miles from the border, where Mexican customers make up 16 percent of retail sales in the city itself. This is an interesting choice -- there's another mall that's marketing itself as a more upscale destination nearby, but apparently Apple wants to open this store before waiting for that place to open in 2012.
While the local area is interesting, where this store fits in the greater picture is even more fascinating -- the closest store to this location is apparently way over in New Mexico, which means this new retail outlet will fill in what ifoAppleStore says is a seven-state hole in coverage. Additionally, El Paso is one of the most Apple-loyal regions in the country according to a recent study, and it was actually the fourth-most loyal area that didn't yet have an Apple Store to call home.
So this store is actually well-placed, it seems. There's no official date set yet, but if everything goes as planned, the store could open as soon as early next year.
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ifoAppleStore says that Apple's retail team is bringing a new location to El Paso, Texas, right on the border to Mexico down there....
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"So this store is actually well-placed, it seems. There's no official date set yet, but if everything goes as planned, the store could open as soon as early next year."
FYI the store opens 9/17/11 at 10 a.m. not NEXT YEAR!!!!!!!!!!!!!!
Must...not...make...Vista...joke!
Instead, I'll just mention in passing that tapping AOL for your comment system was a silly mistake. There's a reason almost no one has the patience to comment on this site anymore.
I don't understand the 7 state hole reasoning. There are Apple stores in all the surrounding states from Albuquerque. Granted there are no Apple stores within 400 miles of Albuquerque. Amarillo, TX a city of almost 200,000 people and only 288 miles from Albuquerque, has no Apple Store.
June 23 2011 at 6:18 AM Report abuse Permalink rate up rate down Reply"There's another mall that's marketing itself as a more upscale destination nearby, but apparently Apple wants to open this store before waiting for that place to open in 2012."
There's Sunland Park Mall. Which is horrible and doesn't have much selection. The Outlets at El Paso are the newest addition and it seems very plausible that Apple would open a store there. But, then again. Those who live across in Mexico will have to commute over there. They more than likely shop at Cielo Vista due to the high traffic that mall gets and the upscale selection of stores.
I lived in El Paso and 5-6 hour drive to ABQ is horrible. The closest you're getting to Apple in El Paso is Best Buy. So this will be a relief.
June 23 2011 at 12:28 AM Report abuse Permalink rate up rate down ReplyI just came from El Paso. And the closet Apple Store is in Albuquerque, New Mexico. Get your facts straight. WAY OVER, wtf?
June 22 2011 at 8:45 PM Report abuse Permalink rate up rate down Reply"is apparently way over in New Mexico,"
Maybe you meant that it's somewhere in New Mexico that is very far from this location, but El Paso is a border city/town that is crammed right on the border with Mexico, VERY CLOSE to the Texas state line with New Mexico... "way over" , really?
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