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Steve Jobs on Apple in 1996, prior to his return

In 1996, Steve Jobs sat down with PBS' Wall $treet Week host Louis Rukeyser and discussed his current business ventures - Pixar and NeXT. He also touched briefly on his former project, Apple, which in 1996 was at an all-time low and considered to be "one of the failure stories of Wall Street." You can almost feel a twinge of pain in his voice when he says the company that he helped create has failed to innovate and lost its 10-year lead on the computing industry. Little did everyone know, Jobs would soon return to Apple and restore the company to its former glory.



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In 1996, Steve Jobs sat down with PBS' Wall $treet Week host Louis Rukeyser and discussed his current business ventures - Pixar and...