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Apple rejects iBook with links to Amazon's store

This is just one specific case out of the many, many organizations and individuals publishing content on Apple's iBookstore, but it's an interesting call by Apple nevertheless. Seth Godin tried to publish a book of his through Apple's iBooks, but the content was rejected by Apple's system. Not because it was offensive in some way, but simply because it contained links to Amazon's booksore. These weren't even links to Godin's books -- they were simply links to reference books, but because they went out to a competing service, Apple pulled the plug.

Before anyone starts yelling about censorship, keep in mind that this is Apple's playground, and it can take its ball home whenever it wants, no matter how inane the reason. But this reason seems particularly inane -- Apple can't really be worried about one link in a ebook promoting a competitor's sales, right? Not to mention that the book in question was a hardcover copy, and unless I'm mistaken, wasn't even sold on Apple's iBooks store anyway.

Apple's staked a claim to be at the center of technology and creativity, and of course it's done plenty to cement a spot for itself there. But education and information are a key part of creativity, and if Apple is openly choosing to shut down certain purchases on its stores just for the petty reason of trying to keep one or two sales away from a (sort of) competitor, that's a mistake.

[via AppAdvice]



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This is just one specific case out of the many, many organizations and individuals publishing content on Apple's iBookstore, but it's an...
 

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Richard Haefner

Why would they allow it? It's like ordering a pizza and in the box getting a coupon for one of their competitors. I see people are talking about Apple censoring but it's still a business, Apple has the right to do it, and there are already guidelines in place that say that you can't do it.

Does Amazon allow it?

March 01 2012 at 9:43 PM Report abuse rate up rate down Reply
Mark Shaw

I think a link in digital media such as a book is the wrong way to go. Links break. I feel that we need a standard that allows us, the reader in this case, to be able to search with our own settings. Our search engine and store preferences should be used to find media at our leisure. This is something I feel should be standard in digital books and magazines, links are the wrong way to go.

March 01 2012 at 2:37 PM Report abuse +1 rate up rate down Reply
JamesV

Apple doesn't let Amazon link to books in their store in their own app. Why would they let this guy?

March 01 2012 at 11:27 AM Report abuse rate up rate down Reply
Brian Ford

Just to clarify: Of the 14 linked books, 12 do actually appear on the iBookstore. Of those 12, 10 are cheaper -- sometimes a lot cheaper -- than Godin's links. I wrote about this last night, and when I was looking into availability, I noticed that Godin is using a non-standard Amazon link, as well, at least on the HTML version of the book I was able to read:

http://www.amazon.com/exec/obidos/ASIN/0865716692/permissionmarket/ref=nosim/

I don't know if it means anything that "permissionmarket" appears in his link (it may not do anything at all) but it's certainly not necessary (the link works just fine without that bit) and Permission Marketing is a therm coined and popularized by Godin that involves data collection. (Albeit with customer permission.)

Here's my full writeup: http://brianford.newsvine.com/_news/2012/03/01/10544069-seth-godin-apple-rejection-and-permission-marketing

I've reached out to Godin, as well.

March 01 2012 at 9:30 AM Report abuse +1 rate up rate down Reply
David Foster

Stupid.

March 01 2012 at 6:11 AM Report abuse rate up rate down Reply
skwidspawn

Putting links to a store inside the bibliography of your book is tacky. You'd have to keep updating them every time the store changes the link, and it's not a very professional way to list your sources. People can easily google search something if they want to know where to buy the recommended books.

Seems to me that there are only two reasons to provide links: 1. Kickbacks from the store, and 2. Ease of use for your readers. If it's 2 then he should have used the iBooks store links anyway, because the iBooks store is the same price, and much easier to use than the Kindle store.

tldr: If he wanted to make it easy for his readers to buy his recommended books he should have provided iBooks links to iOS users.

March 01 2012 at 2:56 AM Report abuse +1 rate up rate down Reply
Foozie

Its a pretty important strategy for Apple, since the only buyers of iBooks are people who have no clue about Amazon and first-time iPad owners who want to 'try' iBooks.

February 29 2012 at 10:44 PM Report abuse rate up rate down Reply
1 reply to Foozie's comment
RustyShackleford

I frequently buy iBooks. I also buy Amazon Kindle books. I also use Stanza and the Nook Reader on my iPhone and iPad. For instance I bought Steve Jobs biography on iBooks. It felt wrong to buy the Kindle version. Before you make stupid generalized statements stop and think about what you are saying. Just because someone buys iBooks does not mean that they don't know about everything else out there. I mean it's freaking Amazon dude, who HAS'NT heard of a Kindle by now.

March 01 2012 at 8:01 AM Report abuse +1 rate up rate down Reply
pusta2

If Amazon pulled every book that mentioned or was about the iPad (a Kindle Fire competitor), would you justify it by saying it's Amazon's playground?

February 29 2012 at 10:02 PM Report abuse +1 rate up rate down Reply
1 reply to pusta2's comment
skwidspawn

That would be the justification, yes.

March 01 2012 at 2:59 AM Report abuse rate up rate down Reply
Dripps

Have you ever seen a link to a book in the iBook store when you're reading on your kindle? I honestly don't know...but I doubt it. I don't think this is particularly outrageous.

February 29 2012 at 9:53 PM Report abuse rate up rate down Reply
PG

Eh. Sure it's just Amazon? I don't think the world needs e-books linking to assorted e-commerce sites.

February 29 2012 at 9:39 PM Report abuse rate up rate down Reply
1 reply to PG's comment
skwidspawn

Couldn't agree more. In ten years when someone goes to read the book, will the links still work? Doubtful.

March 01 2012 at 3:00 AM Report abuse rate up rate down Reply
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