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Apple releases updates to MacBook Pro, MacBook Air, lowers starting price

Apple is updating specs and dropping prices on select MacBook Pro and MacBook Air models. According to a company press release, the 13-inch Retina MacBook Pro will now start at US$1,499 for the base model with 128 GB of flash storage, down from the original $1,699 price tag. The premier 13-inch Retina model will get a processor boost to 2.6 GHZ and a similar price drop from $1,999 to $1,699.

The lower-end (if such a phrase can apply in this case) 15-inch model Retina MacBook Pro will keep the same price tag, but it will be boosted to a 2.4 GHz quad-core processor in the base model. A new 2.7 GHz quad-core processor will replace the current 2.6 GHz CPU in the top-of-the line model. The MacBook Air will keep the same specs, but will now set you back $1,399.

The updated MacBook Pro with Retina display and MacBook Air models are available today through Apple's Online Store, Apple's retail stores and Apple Authorized Resellers.

Show full PR text
Apple Updates Processors & Prices of MacBook Pro with Retina Display

CUPERTINO, California-February 13, 2013-Apple® is making the MacBook Pro® with Retina® display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air® with 256GB of flash has a new lower price of $1,399.

The MacBook Pro with Retina display features the world's highest resolution notebook display. Whether you're reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.

Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com), Apple's retail stores and Apple Authorized Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro and www.apple.com/macbookair.

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