Set up a new Mac on your birthday for a cupcake
Steve Jobs once said that Apple aims to "surprise and delight" its customers. Here's a cute example of just that. David Chartier at Finer Things in Tech shares a photo he received from Dan Cameron. Apparently, when you register a new Mac on your birthday, the Apple ID set-up process produces a birthday cupcake icon and the message, "Happy Birthday!"
This reminds me of this story about Disney from Signal Vs. Noise. A customer ordered a Woody costume from the online Disney store. When it arrived, he noticed that a worker had written "Love-- Andy" on the box.
Surprise and delight.
Subscribe to Newsletter
Software Updatesmore updates
- Dropbox adds support for TouchID
- YouTube for iOS gets updated with full support for iPhone 6 and 6 Plus
- iOS 8.0.1 update now available (Updated -- Don't update!)
- NFL Mobile updated for 2014 Season with new Fantasy Football features, NFL Now integration
- Yahoo Mail improves email inbox searching with new filtering options
- Ember for Mac gains 'hugely-requested' screen recording feature