A Frankfurt court ruled that Apple cannot advertise the Apple Watch as carbon neutral in Germany. The case was brought forward by Environmental Action Germany (DUH). The group argued that Apple’s claims misled customers about the watch’s real impact.
The court noted Apple relied on a tree-planting project in Paraguay to offset emissions. However, the land lease for 75% of the project ends in 2029. Without a guarantee of continuation, the judges said the offset was unreliable.
Concerns from Environmental Groups
Apple introduced its carbon-neutral label with the Apple Watch Series 9 in 2023. Soon after, environmental groups criticized the move. DUH’s managing director Juergen Resch said Apple gave “a false impression” that its watches were free from emissions. He added the company depended too much on “ineffective offsetting projects.”
The decision is one of the first legal challenges to Apple’s green marketing in Europe. It also reflects a wider EU push to stop misleading environmental claims.
Apple’s Response
Apple disagreed with the ruling. A spokesperson said the company uses clean energy and low-carbon design to cut emissions. They explained that Apple balances remaining emissions with nature-based projects.
Apple also stated that much of its framework was supported by the court. The company confirmed it still aims to make its supply chain fully carbon neutral by 2030.
What Comes Next
Apple may appeal the ruling, though details are unclear. For now, the company faces limits on its marketing in Germany.
This case adds pressure on Apple’s climate promises. It also shows how courts and regulators are testing the truth behind big companies’ environmental claims. For many, the ruling highlights the growing demand for real climate action instead of marketing slogans.
