Apple is reportedly preparing to enter the healthcare subscription market with Health+, a new service expected to launch in 2026. The rumored platform will combine AI-driven health insights, food tracking, and educational videos, offering users a more personalized health experience.
The move marks Apple’s latest effort to expand its subscription portfolio beyond entertainment, storage, and fitness. While services like Apple Music, iCloud+, and Fitness+ have seen success, Health+ could position the company in a rapidly growing sector focused on digital wellness and preventive care.
AI Doctor and Integrated Tracking
Health+ will reportedly include a doctor-like AI assistant capable of analyzing personal data and providing tailored health advice. It may also feature calorie tracking and nutrition logging, helping users manage diet and exercise goals within the Apple Health app.
Currently, Apple Health acts as a data hub, collecting information from the Apple Watch and compatible accessories like smart scales. Users can manually log data, but the process is often cumbersome. Health+ could streamline this by integrating features that previously required third-party apps such as Foodnoms or Waterminder.
Apple’s in-house approach would allow health data to remain private and secure, processed through on-device Apple Intelligence rather than external servers. This focus on privacy could give the company a strong edge in a market where trust is key.
Potential Integration with Apple One
Reports suggest that Health+ could be bundled within Apple One, joining the company’s suite of paid services. Pricing details remain unclear, but experts expect it to compete with popular health apps that charge between $40 and $100 per year.
Health+ development follows Apple’s recent organizational changes. With Eddy Cue now overseeing health and fitness services after Jeff Williams’ transition, the shift signals a renewed focus on monetizing wellness technology.
What to Expect
If the rumors prove accurate, Health+ could debut alongside Apple’s upgraded Siri in 2026, powered by large language models for contextual, voice-based health interactions. This would mark a major milestone in Apple’s evolution from a device maker to a comprehensive health and AI services provider.
As Apple continues to merge technology with personal well-being, Health+ could redefine how millions monitor and manage their health — all from their iPhones and Watches.
