Apple is stepping up its artificial intelligence efforts with a bold internal move. The company plans to send nearly 200 engineers to a multi-week AI coding bootcamp aimed at improving Siri.
This decision follows delays in Siri’s long-promised contextual upgrade. Although Apple introduced the idea at WWDC 2024, the feature has yet to arrive. As a result, pressure has grown as competitors advance in the AI space.
Inside the AI Coding Bootcamp
The bootcamp will focus on teaching engineers how to use AI-driven coding tools. These tools include advanced systems that help generate and refine code more efficiently.
According to reports, around 200 engineers will attend the training. Meanwhile, a smaller core team of about 60 developers will continue working directly on Siri. Another group will evaluate performance and improvements.
This structured approach allows Apple to balance innovation with ongoing development.
A Shift Toward Modern Development
Apple’s move reflects a broader shift in software engineering. AI coding assistants have become more common, helping developers write code faster and more accurately.
Internally, Apple has already increased spending on such tools. This includes platforms that support “agentic coding,” where AI systems assist with complex programming tasks.
As shown in the engineer training context on page 2, these tools can significantly boost productivity and output.
Leadership Changes and Strategy
Apple has also reorganised its leadership structure for Siri. Control has shifted from former AI head John Giannandrea to Mike Rockwell, known for leading the Vision Pro project.
This change signals a fresh approach. Apple aims to combine new leadership with updated tools to accelerate progress.
What the New Siri Could Offer
Looking ahead, Apple plans to deliver a more advanced Siri experience. The upgraded assistant may handle multi-step commands and offer a chatbot-like interaction style.
Additionally, improvements to Apple’s AI models, potentially supported by external technologies, could enhance performance.
A Critical Moment for Apple AI
Apple’s AI bootcamp highlights a crucial turning point. The company is investing heavily to close the gap with rivals like ChatGPT and Claude.
If successful, these efforts could reshape Siri into a more powerful and competitive assistant. With a potential reveal expected at WWDC 2026, the tech world will be watching closely.
