Apple’s foldable iPhone Ultra reportedly owes much of its existence to Tim Cook. Despite his reputation as an operations-focused leader, Cook personally pushed Apple to pursue the ambitious device. His involvement turned the foldable iPhone into one of his most significant long-term product projects.
Apple engineers had explored folding devices long before Cook became deeply involved. However, the report says his intervention helped move the concept toward an actual product.
Asia Trip Strengthened Cook’s Interest
Cook reportedly became more determined about foldable phones after seeing their growing popularity in Asia around 2020. Samsung, Huawei and other manufacturers already offered folding models. Although the market remained small, Cook believed Apple needed to compete in the category.
Still, Apple’s research stretched back much further. The company applied for a patent covering a flexible and foldable iPhone in 2011. Apple later received that patent in 2015.
Meanwhile, engineers also explored larger folding devices. One concept involved an iPad mini-sized device that could unfold into a larger tablet. More recently, Apple reportedly studied a folding iPad capable of expanding to a 20-inch display.
Cook Became the iPhone Ultra’s Key Champion
According to the report, Cook directed Apple’s teams toward developing a foldable phone. A source described him as the project’s earliest and strongest supporter after he observed foldables across Asia.
Cook’s enthusiasm reportedly helped Apple commit substantial resources to the technically difficult project. However, the leadership transition also became part of the iPhone Ultra’s journey.
The report credits John Ternus with using his authority to push the device through its final development stages.
A Final Product Legacy for Tim Cook
The foldable iPhone could therefore represent a bridge between two eras of Apple leadership. Cook provided much of the early momentum, while Ternus reportedly helped bring the project to completion.
Moreover, Cook’s influence may remain visible in future Apple products for years. The report notes that products shaped during one CEO’s tenure can take years to reach consumers.
