For as long as I can remember, the mantra has been "Apple's market share is at 5%." Today, this article at The Street reports, "Through August, Apple's share of the U.S. retail
market for computers, excluding online sales, grew to 6.6% from 4.3% in
the same period last year, according to market researcher NPD Group." Furthermore, Apple's share of the digital music player market is at 74%, and that's not including sales of the iPod nano. Before you say the iPod is solely responsible for this climb, consider this quote from a related article on Money: "...analysts also agree that Apple enjoyed high shipments of its personal computers for the quarter, benefiting from promotions tied to the back-to-school season." Apple has long been innovating with highly desirable objects, as you and I (read: the Mac faithful) have long known. It would seem the that the general public is starting to catch on. Apple's timely, steady and very patient climb was (and continues to be) strategically orchestrated by Steve Jobs. Which makes me wonder: Just what will Apple do after Steve's retirement? We all joke that Steve routinely "sees the future," but his calculated patience and foresight are very real.
For now, I'm just looking forward to Wednesday.
[Via Mr. Barrett]
Reader Comments (Page 1 of 1)
10-11-2005 @ 3:14PM
Ryan said...
Hmm.... these numbers are 'excluding online sales.' I wonder if the total market share would be higher or lower if they factored in the online sales of Apple and Dell and the others?
Dare I say that Apple sells more computers online than they do at a retail store?
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12-26-2005 @ 11:36AM
Glen said...
I had the same question as Ryan above, excluding on-line sales makes no sense, that would factor out, for instance, a ton of Dell sales. Doing that sort of statistical gymnastics would seem to artificially favor Apple would it not? A Dell sold is a Dell sold, on-line or not. More importantly, when I follow the link to the The Street article cited, the quote attributed to it is not there. Don't get me wrong, I'd like to see a stronger Apple for a lot of reasons, but data is data.
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