Apple promoting podcasting to businesses

Has anyone heard of SubscribeCast? Sopposedly they have a technology that allows podcast owners the ability to charge for their podcasts. I know that Rush Limbaugh and Air America have a way to do it to, but they don't have the same security features that SubscribeCast says they do. With all this talk about ads imbedded in Podcasts, maybe the next step is charging for podcasts without ads. You can check out SubscribeCast.com to see what you think. Any thoughts??

Short of plugging for the new Apple service, but I agree with the entry's author that promoting company products and services through podcasting would have a positive effect in so far as instilling product awareness is concerned. Portable devices are fast becoming the medium of news and entertainment. Sure, TV hasn't lived out its usefulness. But companies cannot afford to make the mistake of leaning heavily on the tube and on the broadsheets when everybody is spending more time on their portable gadgets. And with the the Apple iPod having cornered around 3/4 of the market in their product and service category, there's no better place or device where one could advertise.

Short of plugging for the new Apple service, but I agree with the entry's author that promoting company products and services through podcasting would have a positive effect in so far as instilling product awareness is concerned. Portable devices are fast becoming the medium of news and entertainment. Sure, TV hasn't lived out its usefulness. But companies cannot afford to make the mistake of leaning heavily on the tube and on the broadsheets when everybody is spending more time on their portable gadgets. And with the the Apple iPod having cornered around 3/4 of the market in their product and service category, there's no better place or device where one could advertise.