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A masked Apple employee begins to blog

The Masked Blogger is an Apple employee who has decided to "join the conversation," while trying not to have the conversation turn to the inevitable topic of his employment being terminated by Apple. The blog in question was born out of a desire to respond to Shel Israel's post [Shel Hell Dampens my Mac Envy] on Naked Conversations about the way Apple manages (or fails to) their customer relationships and support experiences and how that may ultimately dictate their future. Shel ended his post with an invite for any Apple employee to respond if they wished to be heard on the matter. Enter "Masked."

It's no secret that Apple does not encourage organizational transparency. Many an employee, at various levels, has been canned for opening their mouth. It will be interesting to see where this "conversation" leads and whether it can be sustained, with or without anonymity. The Masked Blogger kick-off comment is an excellent one: "...the broader issue is how we evolve large company support organisations where typically the relationship is managed by a junior member of staff and arbitrated by fixed processes? How do we build two-way conversations and trusted relationships?"

Those questions and more are critical ones for Apple themselves to answer if they want to continue riding high. As Masked himself points out, "The organisation that cracks this first will have innovation far more valuable than any product based innovation!" I couldn't have said it better myself.

Now of course we all want to know who this masked blogger really is. It's not Steve Jobs himself. It appears to be someone within the corporate loop or the AppleCare group - but this person is not in the US. Note his or her use of the ise form of "organization" which is more prevalent in the UK - and the reference he/she makes to Sainsbury's Supermarket, which is in the UK. So we're looking for someone who lives in the UK, speaks "proper English" and shops at Sainsbury's. Your guess is as good as mine. Start your sleuthing!

The Masked Blogger is an Apple employee who has decided to "join the conversation," while trying not to have the conversation turn to the...
 

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M

[Apologies for the double posting]

"colour is the proper spelling.... (well for me in england!!) My argument for 'proper english' is it was ours first, so ours must be right!!"

Spelling aside, one of the most fascinating things I learned in my historical linguistics classes at college was that linguists believe that American accents, especially some New England accents, are much closer to what was spoken in the U.K. two or three hundred years ago than the current U.K. accent.

Emigrant populations tend to be more conservative than the original populations from the standpoint of language innovation, and this has been true with other languages also.

It's really quite fascinating how they are able to reconstruct accents from periods when no sound recording existed. Besides the obvious things like looking at poetry, song lyrics, and puns, they know that vowels univerally tend to change in certain "directions" over time, and things like that.

October 10 2006 at 10:43 PM Report abuse rate up rate down Reply
M

"colour is the proper spelling.... (well for me in england!!) My argument for 'proper english' is it was ours first, so ours must be right!!"

Spelling aside, one of the most fascinating things I learned in my historical linguistics classes at college was that linguists believe that American accents, especially some New England accents, are much closer to what was spoken in the U.K. two or three hundred years ago than the current U.K. accent.

Emigrant populations tend to be more conservative than the original populations from the standpoint of language innovation, and this has been true with other languages also.

It's really quite fascinating how they are able to reconstruct accents from periods when no sound recording existed. Besides the obvious things like looking at poetry, song lyrics, and puns, they know that vowels univerally tend to change in certain "directions" over time, and things like that.

October 10 2006 at 10:41 PM Report abuse rate up rate down Reply
M

"colour is the proper spelling.... (well for me in england!!) My argument for 'proper english' is it was ours first, so ours must be right!!"

Spelling aside, one of the most fascinating things I learned in my historical linguistics classes at college was that linguists believe that American accents, especially some New England accents, are much closer to what was spoken in the U.K. two or three hundred years ago than the current U.K. accent.

Emmigrant

October 10 2006 at 10:37 PM Report abuse rate up rate down Reply
TJ

It's a bit niggling, but

"It looks like you need to acquire better proof readers!"

Proofreader is one word ....

October 10 2006 at 7:03 PM Report abuse rate up rate down Reply
Adrian

Maybe its an ex-pat living in US, but still thinks of the supermarket as Sainburys. Thus the use of dollars and Sainsburys in his comparison.
As far as i'm aware Sainburys only has the automated checked-outs in Large Metro Areas, which rules out Henley-on-Thames, though with it full of London commuters that could be a falicy.

October 10 2006 at 8:13 AM Report abuse rate up rate down Reply
Clyde

"...the broader issue is how we evolve large company support organisations where typically the relationship is managed by a junior member of staff and arbitrated by fixed processes? How do we build two-way conversations and trusted relationships?"

Those questions and more are critical ones for Apple themselves to answer if they want to continue riding high. As Masked himself points out, "The organisation that cracks this first will have innovation far more valuable than any product based innovation!"

all i can say is thats a killer quote!

October 10 2006 at 7:18 AM Report abuse rate up rate down Reply
psycx

Breached: British English has been around a lot longer than "American" English, thank you very much.

October 10 2006 at 4:28 AM Report abuse rate up rate down Reply
Costa Rica Guy

= Link Baiting

October 09 2006 at 10:20 PM Report abuse rate up rate down Reply
Laurie

Not the same, Adam. Ungeni.us and afterapple aren't written by /current/ Apple employees. You are no longer employed by Apple, correct?

October 09 2006 at 10:12 PM Report abuse rate up rate down Reply
codepoet

Umm, ungeni.us and afterapple.com have been doing this for a while, and without hiding...

October 09 2006 at 10:01 PM Report abuse rate up rate down Reply
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