Apple #2 Brand Globally, #1 in the USA &amp; Canada

Brandchannel.com just released the results of their latest world-wide survey of brands. The survey purports to measure how much "impact" a brand has on readers (which can, in principle be either good or bad). Mirroring the results from last year, leading the way globally was Google with Apple right behind. In North America alone, Apple was on top.

I suspect that Apple is doing even better today than the survey suggests since it was taken in November and December before the iPhone announcement (and all the attendant media coverage). I have little doubt that 2007 will be an even better year for Apple, Inc.'s brand identity given the iPhone excitement, the Leopard launch, and whatever SuperBowl Surprise awaits us.

[Via MacNN]

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Source: http://brandchannel.com/start1.asp?fa_id=352

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Apple Corporate Odds and ends Apple

Brandchannel.com just released the results of their latest world-wide survey of brands. The survey purports to measure how much "impact" a...

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somedude56

Yes, Mexico is part of North America. But in the study they refer to the U.S. and Canada. They include Mexico to not South America, but "Latin America".

So the title was correct, but the first paragraph is wrong.

January 28 2007 at 6:28 AM Report abuse Permalink rate up rate down Reply