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Steve pitches the MacBook Air at CNBC

by Dave Caolo Jan 15th 2008 at 8:45PM

As he usually does, Steve went on CNBC after this morning's keynote presentation to pitch his company's newest goodie. In this case, the MacBook Air. He talks about the size, of course, but also the relationship between Apple and Intel as well as the process of building the MacBook Air:

"...We built probably a hundred models to get to this ... If we could make this real, we would all just lust after this. And we did ... It's been two years of work to make this."

Most interestingly, CNBC reports that the supposed failed negotiations between Apple and China Mobile amounted to nothing more than a single visit to Cupertino by a single representative; hardly the contentious relationship we thought existed.

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Macworld Steve Jobs MacBook Air

As he usually does, Steve went on CNBC after this morning's keynote presentation to pitch his company's newest goodie. In this case, the...
 

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Harry Myhre

Jeff Raskin

January 16 2008 at 10:28 AM Report abuse rate up rate down Reply
Sam

Good job CNBC, you did an entire segment about the macdbook air without showing the whole thing once.

January 16 2008 at 2:24 AM Report abuse rate up rate down Reply
Hiram

That's all very nice, and very thin, but where's the 10.5.2 update actual real world users are waiting for? The best announcement Jobs could have made was: "Leopard was a work in progress when it shipped. Now it's finished."

January 16 2008 at 2:21 AM Report abuse rate up rate down Reply
1 reply to Hiram's comment
Daniel D

That's so retarded, who would admit shipping a work in progress product, it was fine it just had a few kinks but far from unfinished.

January 16 2008 at 6:14 AM Report abuse rate up rate down Reply
George

Oh, I thought the title was "Steve pitches the Macbook in the Air at CNBC"

I would have read it then.

January 16 2008 at 12:16 AM Report abuse rate up rate down Reply
alberto Azevedo

i like better the fact the advertiser for the video is microsoft

January 15 2008 at 9:18 PM Report abuse rate up rate down Reply
tim

kinda looks like jafar in that picture :D

January 15 2008 at 9:01 PM Report abuse rate up rate down Reply
MTigerV

Either that guy is remarkably short for a reporter, or he's in front of a green screen and the background is too high. (especially in the second and fourth Moscone shot)

...Or everyone at mac world is a foot taller than your average person

January 15 2008 at 8:58 PM Report abuse rate up rate down Reply
Alan

best part: CNBC has the gall to call him "THE MAC DADDY"

January 15 2008 at 8:54 PM Report abuse rate up rate down Reply
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