Filed under: Apple Corporate, Cult of Mac, Apple
Michael Lopp on how Apple thinks different in design
Over at Business Week, Helen Walters has an interesting summary of a presentation given by Michael Lopp at SXSW on Apple's design process. Lopp is a senior engineering manager at Apple and gives a sneak peek at the process that Apple uses to bring such great products to the market. Particularly interesting to me is the idea of the paired design meetings. Evidently each team has two design meetings each week. At the first meeting they're invited to "go crazy" and be creative in coming up with unusual ideas and approaches, while at the second meeting they have to get down to brass tacks and figure out how to actually implement some of those crazy ideas. It sounds like a great way to foster creativity, but also to make sure that there's enough practicality that things actually get shipped. In any case, it's worth a read if you're intrigued by the Apple design process.
[via MacVolPlace]
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Reader Comments (Page 1 of 1)
methnen said 10:58AM on 3-12-2008
I was at that presentation. It was quite interesting. I also really found it interesting that they develop 10 different interfaces for each new application to a significant degree before slowly narrowing the choices down to the one we end up with as end users. Another mechanism they use to allow for more daring experiments in interface while still making sure that what we get isn't different just for difference's sake.
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