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An Apple Store in Paris' Louvre pyramid

by Dave Caolo Jun 5th 2008 at 10:00AM

According to French newspaper La Tribune, Apple plans to build a 7700 square foot, two-level store underneath Le Louvre's pyramid. There's a shopping gallery underneath the world-famous museum, which attracts 8.7 million visitors each year and is open 7 days a week, 365 days a year, according to La Tribune.

Quite a grand location for what will be France's first official Apple Store.

We've got no details on when construction will begin or when the store will open, so we'll ask any TUAW readers in Paris to keep their eyes peeled for us.

Thanks for the tip, Tim!

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According to French newspaper La Tribune, Apple plans to build a 7700 square foot, two-level store underneath Le Louvre's pyramid. There's...
 

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Manu

Apple should never come to France, it will be the start of their loss. Too much strikes, too many thieves, too many employee advantages...
Burger King failed
Starbucks is failing
as for the louvres location it's far from being a top location. (i can't figure a tourist buying an imac in france)...

June 06 2008 at 6:34 PM Report abuse rate up rate down Reply
Martin

hard to imagine a better location for the Apple Store

June 05 2008 at 9:42 PM Report abuse rate up rate down Reply
bibi-pov

Don't get your hopes too high... There's been rumors of a store opening either there or on the Champs-Elysées for ages now. But still... no sign of a partially eaten fruit store. This may be caused by some sort of exclusivity deal with the FNAC retailer where there are Apple dedicated spaces... But I'd still love an Apple Store nearby!

June 05 2008 at 2:16 PM Report abuse rate up rate down Reply
ecobore

Underneath the INVERTED pyramid is a shopping centre and the PERFECT place for a big apple store. Apple penetration in France is not high, they need a high profile store and launch.

June 05 2008 at 2:09 PM Report abuse rate up rate down Reply
1 reply to ecobore's comment
C.Keiser

Apple penetration in France is not high? Been living in Paris for the last 15 months, where are you? I find it rare to see PCs in my neighborhood, the 6th but I spend a lot of time in the 14th and 10th too. Just the amount of 12" PowerBooks that I have seen in the last week... My daughters school is full of Macs and not one PC. Look in the windows of offices/agencies and Macs are everywhere.

In the FNAC stores, there are already Apple boutiques which are quite large and always full of customers. Frankly, I cannot believe that there is not already a big Apple store here. I actually did a bunch of searches online, in total disbelief that I couldn't find one.

FWIW, there is a very big shopping area under the Louvre/Tuilleries, Le Carousel du Louvre. Quite easy to get into without going through the metal detector if you know which way to enter. Not gonna say because my kid and I like to side-step the lines when we want to go get our Egyptian antiquities quick-fix ;) Don't want to reveal locals info.

-Christopher

June 06 2008 at 4:22 AM Report abuse rate up rate down Reply
WorldScott

This strikes me as an somewhat odd announcement considering Apple's not even going to be making an appearance at this year's Paris Apple Expo.

-Scott

June 05 2008 at 12:20 PM Report abuse rate up rate down Reply
3 replies to WorldScott's comment
Judith

It may *sound* ridiculous, but hey, I've been to the shopping gallery (and cafeteria!) several times and never actually inside the museum.

June 05 2008 at 11:59 AM Report abuse rate up rate down Reply
J

I look forward to Dan Brown writing a crappy novel that somehow ties the Louvre, the NY Cube, and the Regent's St Church in London (where I worship often) together with El Jobso and Jesus.

Maybe El Jobso is the illegitimate offspring of Mary - and thus the Jesus Phone!!!

June 05 2008 at 11:03 AM Report abuse rate up rate down Reply
Christian A. Strømmen

I'd be very surprised if this hasn't changed within the summer. The iPhone is constantly gaining ground, and pretty much everyone that has one uses the browser.

June 05 2008 at 10:46 AM Report abuse rate up rate down Reply
2 replies to Christian A. Strømmen's comment
Christian A. Strømmen

Nevermind that comment… Silly 1password. :p

I have no idea where this is supposed to be. I was there only 6 months ago and I can't remember seeing anything other than a huge hall (entrance to the museum) under there.

June 05 2008 at 10:48 AM Report abuse rate up rate down Reply
remy.vanherweghem

Don't forget this commercial space is one of the only places in France merchants can be open 24/7.

June 05 2008 at 10:50 AM Report abuse rate up rate down Reply
Marc

I love how if it's in France it's called a "shopping gallery" instead of a "shopping mall." European shoppers have so much more integrity than American ones.

June 05 2008 at 10:36 AM Report abuse rate up rate down Reply
1 reply to Marc's comment
Alex

"A rose by any other name..."
Who cares what it's called, it's all the same.

June 06 2008 at 12:48 AM Report abuse rate up rate down Reply
DR

They already have one beneath a huge cube, this seems a natural step...

June 05 2008 at 10:36 AM Report abuse rate up rate down Reply
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