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Apple's worst logo ever?

I'm eager to test out Apple's upcoming MobileMe service, the .Mac replacement scheduled to launch in a few weeks. Unfortunately for many, my enthusiasm is matched by disdain for the MobileMe logo.

Gawker says "...it should be on a package of Japanese soap." Paul Thurrott notices a similarity between MobileMe and Microsoft WindowsME and Manhattan Offender asks flat-out: "Is 'MobileMe' the worst logo in the history of Mac?"

First of all, Manhattan Offender, Apple is the company that produced MobileMe and its graphic representation, not "Mac."

Remember, Apple is pushing this (get it?) as "Exchange for the rest of us." It's not a corporate product, but a consumer service with corporate-like features. We think the logo is airy and fun.

What's your take? Decent enough or utter garbage?

[Via Geek & Mild]

I'm eager to test out Apple's upcoming MobileMe service, the .Mac replacement scheduled to launch in a few weeks. Unfortunately for many,...
 

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madewira

it seems Snow Leopard will use the translucent style.

July 02 2008 at 11:22 AM Report abuse rate up rate down Reply
JillT

I have to agree with cdSF... this branding effort flopped BIG in my humble opinion. It is as if Apple made the Mobile Me logo specifically for all of their users under the age of 16, and thus ignored the huge population of older, more sophisticated Apple followers. Apple has very successfully carved a niche as the supplier of creative, and innovative products. In the past, they've done a great job of artfully generating icons that are effective, sometimes cute, and functional. This icon is just odd and reminds me of an infant's mobile hanging above a crib. It's way too busy and it doesn't work for me. That being said, I am a longtime Apple fan, Mac user and will be for years to come.... bad logos and all!

June 17 2008 at 7:47 PM Report abuse rate up rate down Reply
JeffEd

I would agree mostly with your post, except more clearly with what you said about it needing to connect with the ever-growing "switcher" audience. This I think it does well. If it actually becomes one of the products that people buy with their new macs (which will depend in no small part on apple's in-store employee marketing of it), and more importantly, a product that these people, and the rest of us, decide is worth keeping after the first year, then I think it will be known diffrently than MobileMe. It is the me.com domain, so either "eM-eE" or "dotME" would be a likely shorthand, or even "M&M", "double-M", etc.... It just may turn out that the name is good for marketing, and that alone, and the always creative mac consumer base will call it something better.

June 15 2008 at 1:36 AM Report abuse rate up rate down Reply
Peter Robbemond

I don't hate the MobileMe logo. It's not bad but it ain't the best either. Though, I really dislike the Pages logo ('08 in my case). In a small state, the logo is barely recognisable, especially from a distance. The glow and lighting effects on the glass of the inkpot doesn't make it any better either.

June 14 2008 at 4:03 AM Report abuse rate up rate down Reply
Billifer

Microsoft Bob, anyone?

June 13 2008 at 9:18 PM Report abuse rate up rate down Reply
Denden

I am not a big fan of the amorphous cloud that is supposed to represent the infrastructure that will securely handle my data.... I mean come on guys it's the 20th Century people are comfortable with servers and internet connectivity to the point that we don't need it dumbed down to fluffy clouds and pastel colours

June 13 2008 at 5:57 AM Report abuse rate up rate down Reply
krystyn

I agree it is airy and fun for a business logo -- but one of the things I love about Apple is their sleek design. They could have done better than this, that's all I'm sayin'.

June 12 2008 at 9:32 PM Report abuse rate up rate down Reply
Stevensnewest

Sooooo copied from Windows ME. lol. come on apple, you know better than that. :P

June 12 2008 at 4:45 PM Report abuse rate up rate down Reply
Jason W.

Yeah I love it.

June 12 2008 at 11:53 AM Report abuse rate up rate down Reply
hairstream

That's no cloud. That's Apple's bubble about to burst.

June 11 2008 at 11:30 PM Report abuse rate up rate down Reply
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