Apple's worst logo ever?

it seems Snow Leopard will use the translucent style.

I have to agree with cdSF... this branding effort flopped BIG in my humble opinion. It is as if Apple made the Mobile Me logo specifically for all of their users under the age of 16, and thus ignored the huge population of older, more sophisticated Apple followers. Apple has very successfully carved a niche as the supplier of creative, and innovative products. In the past, they've done a great job of artfully generating icons that are effective, sometimes cute, and functional. This icon is just odd and reminds me of an infant's mobile hanging above a crib. It's way too busy and it doesn't work for me. That being said, I am a longtime Apple fan, Mac user and will be for years to come.... bad logos and all!

I would agree mostly with your post, except more clearly with what you said about it needing to connect with the ever-growing "switcher" audience. This I think it does well. If it actually becomes one of the products that people buy with their new macs (which will depend in no small part on apple's in-store employee marketing of it), and more importantly, a product that these people, and the rest of us, decide is worth keeping after the first year, then I think it will be known diffrently than MobileMe. It is the me.com domain, so either "eM-eE" or "dotME" would be a likely shorthand, or even "M&M", "double-M", etc.... It just may turn out that the name is good for marketing, and that alone, and the always creative mac consumer base will call it something better.

I don't hate the MobileMe logo. It's not bad but it ain't the best either. Though, I really dislike the Pages logo ('08 in my case). In a small state, the logo is barely recognisable, especially from a distance. The glow and lighting effects on the glass of the inkpot doesn't make it any better either.

Microsoft Bob, anyone?

I am not a big fan of the amorphous cloud that is supposed to represent the infrastructure that will securely handle my data.... I mean come on guys it's the 20th Century people are comfortable with servers and internet connectivity to the point that we don't need it dumbed down to fluffy clouds and pastel colours

I agree it is airy and fun for a business logo -- but one of the things I love about Apple is their sleek design. They could have done better than this, that's all I'm sayin'.

Sooooo copied from Windows ME. lol. come on apple, you know better than that. :P

Yeah I love it.

That's no cloud. That's Apple's bubble about to burst.