Apple among "10 most overrated brands"

they actually ranked them #8.

The value of excellent design shouldn't be underestimated! The incredible industrial and interface design of Apple's products is singular. Why buy bad design?

I think it's evidence enough of the hype that when I read "Steve Jobs lego figures," having never heard of these before, my immediate response was: "What? Where can I get one?"

Um.... Monster Cables? Bose? Starbucks?

I only use a Mac because I'm hooked on the hype.

That and it got old reinstalling Windows on my plastic molded hunk of crap every few months just to keep the damn thing working.

What they forget is that the hype exists for a reason: you don't have to use a piece of S#&* design-by-committee computer. You don't have to reinstall your operating system every 90 days. You don't have to install 10 spyware/adware/virus scanning packages/firewalls before you dare plug in an ethernet port. You don't have to take tech support calls from your parents because their computer can't find a USB printer. You don't have to reboot every time you do almost anything. You don't have to scour the internet for tons of little apps and hacks just to get your operating system working like it should out of the box. You don't have to download extra software to do basic tasks like mounting a disk image, unraring a file, viewing a PDF, or thousands of other tasks. You don't have to click on a bunch of popups asking you if you're really sure you want to do what you're trying to do. You don't have to update your virus definitions. You don't have to defragment your drive. You don't have to check several different software firewalls to open a port. You don't have to scour the net for obscure DLL's to run programs written for your operating system. You don't have to clean your registry. You don't have to close little popup windows in your task bar that keep getting in the way. You don't have to prove you're not a thief to download updates. You don't have to pay extra to watch a DVD. You don't have to be paranoid about what websites are going to hijack your computer and which ones are safe. You don't have to use a web browser stuck in 1990. You don't have to reboot daily. You don't have to have blue screens. You don't have to endure obscure error messages. You don't have to run Windows.

Yea, I guess it's the hype.

You must be kidding. Apple is by far one of americas great
product makers. I buy anything apple makes because it is
quality and is well so cool. I think Steve Jobs should run for
president or at least control the financial end of america.
The person behind this article obviously is not an apple user or
was on drugs when he wrote the article.

Is it just me or does the author of the Boston.com article really not understand what overrated means?

Apple actually makes the most sense on this list, because it's a widely hyped company that may or may not be able to deliver on such attention. But, Donald Trump? MTV? Are either of those really all that highly rated at this point?

I'd say Google, including Android, which has one poorly reviewed phone, but continues to be marketed as the next best thing. And, rather than Dunkin' Donuts, what about Rachel (I have two TV shows, a magazine, and a dozens of books) Ray?

Overrated isn't a brand in decline, but rather a brand that continues to be hyped in spite of underlying problems. Like the LA Lakers.

Some people simply cannot stand even the suggestion that the products they have personally chosen are vastly inferior to those made by an upstart like Apple. In the minds of these mental midgets, anyone who enthusiastically endorses Apple products *must be* a mindless "fanboy." And the tremendous popularity of Apple's products *must be* based on hype alone. Afterall, in reality Microsoft products are just as good or better. Aren't they?

Well... this is not what this thread is about... once again you fail to see the point of both that and my post. It seems you are more set on defending your purchase of a product that I have found alternatives that better suits my needs. To say it on last time: I have noting against the iPhone as a product, but to say it's not hyped is just plain ignorant... but that's really your problem, not mine.

Have fun ;)

Hmm coming from boston.com would this mean the Redsoxs would be on that list as overrated zing :P