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Apple Store spotted covering up, but likely not for new iPhone (updated: no restocking fees, setup centers)

apple store covering up

Hm, what product could make Apple cover the windows of a retail shop so soon after the holiday shopping season? Surely not the iPad 2. Maybe something that looks the same but works on a totally new network? You know, that Verizon iPhone that we've been hearing about for a few years now, perchance? Well, as it turns out, probably not.

The above pic and another one posted on Uneasy Silence by way of TwitPic (dated January 9, 2011) show retail employees deploying the big black shroud to cover the store windows. The poster is from the UK, but no specific location of this store is given. Calls to several US stores said they are not covering up, and honestly, covering up (and closing a retail shop) for an entire day before a major announcement would be nuts. This cover-up is most likely for an already-existing product that is getting a new window display, which would be installed overnight. It happens frequently at Apple Stores, particularly after the holidays.

Despite the unrelated cover-up, we're hearing that retail employees will have a meeting next weekend for the "red zone" -- a code name given to the sales area of the floor. We're also hearing of a possible new setup area, meaning you may see a part of stores set up strictly to accommodate new iPhone purchasers and get their phones activated. This would be great for Verizon customers suddenly flocking to Apple's warm embrace, yes? At any rate, it's more about the service than the product, both in the retail experience and on your network when you leave the store.

Update: As 9to5Mac points out and we hear independently, starting January 11, there will be no more restocking fees. Perhaps this "test drive anything" policy is getting some big display announcement? That would seem apropos.

Update 2: We're hearing the reason the windows are being blocked off? Retail employees are being trained on new "setup areas" that aren't for the Verizon iPhone, but for new customers who may be unfamiliar with Macs or iOS devices and would like to get things started with the help of a friendly Apple retail employee. Doing that now involves clogging up the Genius area in many cases.



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Hm, what product could make Apple cover the windows of a retail shop so soon after the holiday shopping season? Surely not the iPad 2....
 

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seakyden

"Yeah, it's just for privacy during store meetings, which are typically held on Sunday nights."

yup, thats exactly what it is. you can see everyone in the back getting ready for the meeting

January 10 2011 at 9:26 AM Report abuse rate up rate down Reply
jhoughts

Thats the white city store. I used to work there.

January 10 2011 at 7:35 AM Report abuse rate up rate down Reply
Alexander Acker

So this article is about a meeting or a new area in the Apple Store?

You'd think that TUAW/AOL would know that Verizon isn't available in the UK before writing this.

January 10 2011 at 7:19 AM Report abuse rate up rate down Reply
netsurvey

Verizon doesn't exist in the UK so it is not that

January 10 2011 at 3:26 AM Report abuse rate up rate down Reply
Anonymous:)

Looking at the full sized version of the photo, I just seem to see some Apple VPs sitting right in the middle.

January 10 2011 at 1:59 AM Report abuse rate up rate down Reply
Yawn

Orgy.

January 09 2011 at 11:37 PM Report abuse rate up rate down Reply
lbjazz

It's a long scheduled "Red Zone" (sales specialists and experts) meeting that is mostly about the expansion of Apple Retail's "Personal Setup" initiative. There's another one for the "Family Room" (Geniuses, Creatives, and FR Specialists) in a couple weeks. Nothing to see here folks.

January 09 2011 at 8:56 PM Report abuse rate up rate down Reply
Charli

If they are very other retail company, they have meetings every couple of months it likely means nothing.

Especially if it is just one part of the staff. Launches are a full store gig, so launch meetings are likely to involve everyone. One big meeting on like a Sunday night when at least most US stores are closed by seven is probably a lot easier than several small ones where you lose part of the staff, have to close the service bar, training center etc for a period of time

The us stores just out up new windows etc, perhaps that is all they are doing.

January 09 2011 at 8:45 PM Report abuse rate up rate down Reply
1 reply to Charli's comment
tdowling

Yeah, it's just for privacy during store meetings, which are typically held on Sunday nights.

January 09 2011 at 10:34 PM Report abuse rate up rate down Reply
Dan

It's curious that the curtains are BEHIND the displays...

January 09 2011 at 8:45 PM Report abuse rate up rate down Reply
Ryan

It's probably just some random display. Verizon is not a prominent carrier in the UK at all so it's not going to be that. Could be an advertisement for the Mac App Store, showcasing the applications like what they do with the iPhone App Store.

Only time will tell!

January 09 2011 at 8:43 PM Report abuse rate up rate down Reply
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