Steve Jobs biography gets new title: 'Steve Jobs'

"iSteve: The Book of Jobs" was the title originally ascribed to the very first authorized biography of Apple's head honcho, written and put together by Walter Isaacson. But according to CNNMoney, the title has changed. While the book's Amazon page now lists the title as the much more tame, "Steve Jobs: A Biography," apparently it's even simpler than that. The book, which comes out next March, will just be called "Steve Jobs."

Makes sense, but where's the verve and vim? It could be the publisher wanted something a little more official-sounding, especially since there's another popular biography that already uses the "i-" prefix in a witty way. Plus, they may have wanted a title that really plays on the "authorized" part; since this is the first book to cover Jobs with his approval, putting his name front and center will help do just that.

Either way, at least you know what to look for when the book hits the shelves. It may seem a ways off, but the title is already sneaking into Amazon's best-seller lists, so it'll probably be plenty big.

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Source: http://www.amazon.com/Steve-Jobs-Biography-Walter-Isaacson/d…

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"iSteve: The Book of Jobs" was the title originally ascribed to the very first authorized biography of Apple's head honcho, written...

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Steven

By the way, Steve Jobs and I attened grade school up to 6th grade in Mountain View, CA, I have an original 6th grade class picture of Steve Jobs, along with me and the entire 6th grade class, plus original Polaraid black and white at school summer camp in Scotts Valley.L

July 30 2011 at 9:43 PM Report abuse Permalink rate up rate down Reply

isaacson

Hi. This is Walter Isaacson. To set the record straight: I was the one who chose iSteve as a title, and then my wife, daughter and a lot of friends convinced me it was a bad idea. It seems to me that there's a straightforward simplicity to calling it just "Steve Jobs," without even a subtitle.

July 23 2011 at 6:14 PM Report abuse Permalink rate up rate down Reply

Martin C

Good. iSteve: The Book of Jobs was a stupid title. Might as well have called it EL JOBSO: Turtlenecks and You

July 10 2011 at 4:14 PM Report abuse Permalink rate up rate down Reply

jolietjaneb

I liked the old title better. You're no fun, Walter! :-(

July 06 2011 at 4:06 PM Report abuse Permalink rate up rate down Reply

Allan Cook

Why not just "Steve"? Everyone knows who Steve is.

July 06 2011 at 8:02 AM Report abuse Permalink rate up rate down Reply

Doris Kleiber

Unemployment in construction is 21.2%, I wish these guys would tell the truth. We all need to education ourself in this tough market only way is a degree or change your career.. search online for "High Speed University" for career advice

July 06 2011 at 2:29 AM Report abuse Permalink -1 rate up rate down Reply

MetallicAfan

Yea, I like this biography title a LOT better. The other one felt unserious for some reason :-|

July 06 2011 at 1:44 AM Report abuse Permalink rate up rate down Reply