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Exhibition of Apple design debuts in German museum

During the Steve Jobs II era at Apple, the company's product priorities focused on ease of use, delighting and surprising the customer, and of course the incredible design aesthetic that we all know and love.

That design philosophy has been championed and executed by the industrial design team led by senior vice president Jonathan Ive, and it is Ive's work with Apple that is the topic of a new exhibition in Hamburg, Germany at the Museum für Kunst und Gewerbe (Arts and Crafts). Stylectrical: On Electro-Design That Makes History aims to take a close look at "the complex process of industrial design in the context of cultural studies."

The show, opening this weekend, contains 300 separate exhibits; over half of those are Apple products. All products released by Apple under Ive's design oversight are supposed to be represented there (the first time that's happened), alongside other leading electronic product design examples. There is particular attention paid to the ties between Apple design and the German industrial giant Braun's products.

In addition to a print catalog, the exhibition merits pride of place in the museum's own iPhone app (of course). You can see photos from the exhibit, check opening times and view museum information.

The exhibition runs from now until January 15, 2012. Admission is €8 (€5 for Thursday evenings), and the museum is open every day but Monday. I'm planning to check it out in person next week, and I'll share some pictures and impressions from the visit.



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Odds and ends Apple

During the Steve Jobs II era at Apple, the company's product priorities focused on ease of use, delighting and surprising the customer,...
 

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Mathias

Ah, thank you! I’m living in Hamburg—but would surely have missed that exhibition if you hadn’t mentioned it.

August 28 2011 at 3:32 PM Report abuse rate up rate down Reply
shaunisadirty

Something tells me the puck mouse isn't there

August 28 2011 at 9:41 AM Report abuse rate up rate down Reply
1 reply to shaunisadirty's comment
Michael

Oh, it is.

October 24 2011 at 10:09 AM Report abuse rate up rate down Reply
James Logue

Thanks Michael, what a surprise to see an item on TUAW happening in my expat home town...

August 28 2011 at 7:17 AM Report abuse rate up rate down Reply
1 reply to James Logue's comment
Michael

We're EVERYWHERE. :)

October 24 2011 at 10:09 AM Report abuse rate up rate down Reply
Steve Abrahart

Right next to the Dieter Rams exhibit no doubt

August 28 2011 at 6:40 AM Report abuse rate up rate down Reply
maowai

Awesome. On another note, I'm visiting Cupertino with my family, and I'm going to see the Apple campus today! I say it here because none of my other friends are nerdy enough to care, haha.

August 27 2011 at 1:51 PM Report abuse rate up rate down Reply
Alex

Went to the opening on Thursday evening. Felt a bit strange to see all the Apple stuff I have used / I am using in a museum. But it´s pretty interesting and definitely worth a look!

August 27 2011 at 7:16 AM Report abuse rate up rate down Reply
1 reply to Alex's comment
Michael

Thanks Alex -- can't wait to check it out myself next week.

August 27 2011 at 8:48 AM Report abuse rate up rate down Reply
SILen(e

Found out about the exhibition just yesterday, looking forward to visit it next weekend :)

August 27 2011 at 4:27 AM Report abuse rate up rate down Reply
elvis

Looking forward to go there too. When you go there, please check whether there is a reduced price for students, thank you!

August 27 2011 at 4:27 AM Report abuse rate up rate down Reply
1 reply to elvis's comment
SILen(e

Seems there is a reduced price for students, 5€ for a single visit or 8€ for a full semester.

August 27 2011 at 4:36 AM Report abuse rate up rate down Reply
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