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Steve reportedly worked on Apple's next product until his last day

by Mike Schramm Oct 19th 2011 at 4:10PM

A new interview with the CEO of Softbank, Masayoshi Son, seems to indicate that Steve Jobs did indeed work on Apple products right up until his last day of life. While talking to the US Ambassador to Japan, Son said that during a meeting on the day of the iPhone 4S announcement, he was speaking with Apple CEO Tim Cook, who apologized because he had to excuse himself. "Oh Masa, sorry I have to quit our meeting," Cook reportedly said. "He said, 'My boss is calling me,'" claims Son. Cook also said Jobs was calling specifically because he wanted to talk about the company's next product, which we haven't yet heard about.

PC Magazine speculates that product was the iPhone 5, but whatever it happens to be, it appears Jobs was thinking about Apple right up until the end. That definitely fits everything we know about the man, who pushed for quality in his company and his products no matter what. It looks like we haven't seen the last of Steve's legacy just yet.



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A new interview with the CEO of Softbank, Masayoshi Son, seems to indicate that Steve Jobs did indeed work on Apple products right up...
 

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Mahmood Zargar

Everybody knows what "my boss" means. Ah, wait... Isn't Tim Cook married?

October 21 2011 at 10:36 PM Report abuse rate up rate down Reply
StoneRoses

Realistically, terminal stage cancer patients are likely to be in coma on their finals days.

I respect Steve Jobs, he surely loves his job. But I don't believe this story.

October 20 2011 at 4:51 AM Report abuse rate up rate down Reply
2 replies to StoneRoses's comment
Alistair

My best friend died on May 4th of this year. I spent May 3rd talking with him about the things he wanted me to take care of when he died. You can read about him here: http://penmachine.com

October 20 2011 at 7:23 PM Report abuse rate up rate down Reply
VanillaSpice

Even if it is "likely" (it is not, actually, it depends very much on the type of cancer and the age of the patient) that still means it is only "unusual" that someone would not be in a coma.

Hardly a good reason to disbelieve something, just because it is unusual. It is not likely that a randomly chosen person would be left-handed ... so do you disbelieve in lefties?

October 21 2011 at 12:55 AM Report abuse rate up rate down Reply
iPadEmpress

The Greatest CEO ever! You will be missed! Your PASSION and DEDICATION will never be MATCHED! Some may come close but none will ever be as good!

RIP SJ

October 19 2011 at 10:51 PM Report abuse +1 rate up rate down Reply
Jauhari

Goodbye Steve

October 19 2011 at 8:59 PM Report abuse rate up rate down Reply
markdz

have to be honest, if i worked for apple, i would too.

October 19 2011 at 6:44 PM Report abuse rate up rate down Reply
macxprt

Maybe he was trying to politely get off the phone.

October 19 2011 at 5:53 PM Report abuse rate up rate down Reply
Chase Hainey

Hearing stuff like this really makes me sad. Nobody loved Apple products more than Steve himself. It hurts to know that he even put a new Apple product first knowing his life was cut as short as it was. I just hope that if it is the iPhone 5, that it comes out when I am able to upgrade to a new phone.

October 19 2011 at 5:28 PM Report abuse rate up rate down Reply
nuggett76

Here lies the difference between someone who just happens to become CEO of some random company, and the person that births a brand and revolution-- raising it as if a child. It saddens me the loss of Steve Jobs, mostly because so few others shared his work ethic, beliefs, and value system. Mr. Cook, you were chosen for a reason. There is a legion of fans and faithfuls behind you now. You are like the 'boy' that became king (quite like Simba or Kamehameha). Don't let us down.

October 19 2011 at 4:53 PM Report abuse +1 rate up rate down Reply
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