TIME Business has a short, but poignant article from Sam Gustin about Apple and its business strategy. Unlike similar articles that focused on Steve Jobs and his leadership style, this article looks at Apple as a whole.

Gustin says that Apple has a winning combination of innovation, execution and opportunity that combined to propel the company to its lofty financial position. He points out that this is only the beginning and Apple will continue its dominance it if can out-think, out-innovate and out-execute its competitors.

You can read the details at TIME's website.