With over 500 million accounts, Apple is second only to Facebook
According to to a new research report from Morgan Stanley analyst Katy Huberty, Apple's base of 500 million active user accounts is higher than any other company, save for Facebook which has 1.05 billion accounts. Amazon, meanwhile, checks in at third place with 200 million accounts.
A crucial difference, however, is that Apple has 500 million credit card accounts on file. Apple is therefore able to leverage its software and services in a way that competitors simply can't match.
Consequently, it should come as no surprise that when it comes to revenue generated per individual account, Apple comes out on top with an average of US$329 per user. Amazon follows close behind with $305 per user while eBay is a distant third with $125 per user. Meanwhile, Facebook, generates a paltry $5 in revenue per user.
Looking ahead, Huberty anticipates that Apple will be able to leverage its 500-million-strong pool of accounts to make inroads in three areas -- mobile payments, streaming music and targeted advertising.
Subscribe to Newsletter
Software Updatesmore updates
- NFL Mobile updated for 2014 Season with new Fantasy Football features, NFL Now integration
- Yahoo Mail improves email inbox searching with new filtering options
- Ember for Mac gains 'hugely-requested' screen recording feature
- Spotify update adds equalizer, refreshed Artist page and more
- Fantastical 2.1 for iOS adds new snooze, search and notification features
- ExpanDrive 4, more services and faster sync