Apple TV is undergoing a significant leadership change as one of its senior content executives prepares to leave the company. Morgan Wandell, Apple TV’s Head of International Content Development, is departing to launch his own production company after helping shape the streaming platform’s international growth.
Wandell has played a major role in Apple’s entertainment strategy since joining the company in 2017 from Amazon Studios. When Apple TV officially launched in 2019, he became a key figure in expanding the service’s global content ambitions.
Architect of Apple TV’s International Expansion
During his time at Apple, Wandell helped develop several high-profile productions, including Monarch: Legacy of Monsters, Tehran, Disclaimer, Masters of the Air, and The New Look.
These projects helped strengthen Apple TV’s reputation as a serious player in premium streaming entertainment. Moreover, they demonstrated Apple’s growing commitment to internationally relevant storytelling rather than relying only on domestic content.
Wandell’s departure marks the end of an important chapter for Apple’s streaming division. However, it may not represent a complete separation.
New Venture Focuses on Premium Storytelling
Wandell plans to launch a new production company called Kismet. The business will reportedly focus on premium scripted series for global audiences, with an emphasis on culturally rooted storytelling.
That strategy aligns with broader industry demand for authentic international narratives that can resonate across markets.
Interestingly, discussions are underway for Wandell to remain involved with Apple in a producing capacity on selected existing projects. Therefore, Apple could continue benefiting from his creative leadership even after his formal departure.
Apple Reshuffles Leadership Responsibilities
Apple has already moved to redistribute Wandell’s responsibilities. Matt Cherniss, the company’s Head of Programming and Domestic Development, will take control of several projects, including the Monarch franchise. Meanwhile, Jay Hunt’s role will expand to oversee international and local-language original programming.
This transition suggests Apple wants continuity rather than disruption.
What Comes Next for Apple TV
Executive exits often raise questions about momentum. Yet Apple appears positioned to maintain its global content push.
For Wandell, the move reflects entrepreneurial ambition. For Apple, it becomes a test of whether its international streaming strategy can keep accelerating without one of its key architects at the helm.
