Filed under: Apple
Rosa Parks graces Apple home page
Once again we're reminded that Apple is a company with a conscience. Apple's home page bears this historic photo of Rosa Parks, icon of the civil rights movement, who passed away yesterday at age 92. Parks' refusal to give up her seat to a white man on a Montgomery, Alabama bus back in 1955 was a grass-roots event that sparked the civil rights movement. Parks was arrested and fined for violating segregation laws. In response, blacks boycotted Montgomery city buses for over a year, and the Supreme Court ultimately outlawed segregation on buses. The photo on the Apple home page shows Parks riding a Montgomery bus in 1956 after the Supreme Court ruling.
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Reader Comments (Page 1 of 2)
Caleb Dewberry said 9:46PM on 10-25-2005
coolness
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KT said 10:13PM on 10-25-2005
I love how Apple does stuff like this... I don't see any other sites doing it.
Apple is so full of class.
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Brian said 10:15PM on 10-25-2005
Apple is such a classy company, to reiterate the above statement. It's sad, but you hear more about Britney Spears these days than do you great Americans such as M[r]s. Parks.
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paul said 10:17PM on 10-25-2005
I agree, no other company would do that. Apple is in a league all by itself :-), leading the way, as others once did.
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Captain Tex said 10:35PM on 10-25-2005
Apple is a real class act. Not just any company would plaster a dead woman's image on their website within 24 hours to help hock their wares. Kudos to you Apple.
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Justin said 2:27AM on 10-26-2005
Captain Tex is an f-wad. Apple rulez.
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hesse said 10:52PM on 10-25-2005
would this be their new think different campain that they have been rumored to be working on
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LMAO said 10:58PM on 10-25-2005
Apple is a real class act. Not just any company would plaster a dead woman's image on their website within 24 hours to help hock their wares. Kudos to you Apple.
Brilliant! A biting wit. Kudos to you sir, for bringing balance and thought to these comments.
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Jair Santos said 10:57PM on 10-25-2005
Apple is a company like no other. You might tell I am an old saudosist. Well , I am. Apple started all this buzz. Everybody else just copied the good work.
Jaor Santos
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Bigfat said 11:03PM on 10-25-2005
I guess no one else remembers the amazing Rosa Parks bus Think Different ad Apple did. Lovely stuff.
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Pip said 12:12AM on 10-26-2005
Digg had a site this morning with shots of Apple's web site, and they had pictures from when Apple did the same thing for George Harrison in 2001. Bravo.
I've been looking around for a desktop background of this shot--anyone seen one?
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Glimmung said 12:14AM on 10-26-2005
I actually find it distasteful. The imagery and bio are nice but the "Think Different" text is very out of place.
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Wheels said 12:20AM on 10-26-2005
I dare say that all our lives are better thanks to Rosa Parks, I'm pretty confident that mine is. It's too bad that there's still some people who won't admit to that. God Speed, Rosa Parks - although I suspect that you are are already by his side.
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LD said 12:37AM on 10-26-2005
Once again we're reminded that Apple is a company with marketing.
Don't fool yourselves, Apple is playing this for what it is, a sales opportunity.
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BJ said 1:41AM on 10-26-2005
Yes, this is clearly another commercial opportunity for Apple. George Harrrison...well, he made music and Apple is about music. Rosa Parks? Where's the connection? Apple's obviously trying to jump on a bandwagon here because there IS no connection. If it's purely the 'Think Dfferent' catch then that's disrespectful - using her history to colour Apple's marketing slogan.
Whatever, it makes me cringe.
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Kenban said 1:50AM on 10-26-2005
Just want to point out that this is the same image that was used back during the Think Differant ads. If you search google I am sure you can find a copy of the old ad poster. Although I believe they used the multi-color version of their logo back then.
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KJ N said 5:06AM on 10-26-2005
Shame on Apple for exploiting this wonderful woman's death for commercial gain. Using her image, with her consent while she was alive was acceptable. Never forget, Apple is a big company, just like Microsoft who want to maximise profits.
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KJ N said 5:06AM on 10-26-2005
Shame on Apple for exploiting this wonderful woman's death for commercial gain. Using her image, with her consent while she was alive was acceptable. Never forget, Apple is a big company, just like Microsoft who want to maximise profits.
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ninc said 6:35AM on 10-26-2005
Brilliant! A biting wit. Kudos to you sir, for bringing balance and thought to these comments.
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Ed Shull said 5:29AM on 10-26-2005
I think a lot of people here are crazy. Maybe Apple is just paying respect to a woman we all respect. I think Jobs obviously had a lot of respect for Rosa Parks, that's why they had her in their Think Different campaign. For those of you who don't remember the poster, it was a bus in what appeared to be black and white, but actually it was the only color poster in the group. You had to look closely to see it was in color. I think that's pretty cool, and I like that Apple is paying her their final respects.
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