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The man behind the Apple logo

For many years this multi-hued logo served well for Apple, however, it has since been phased out in favor of a solid color logo (though the color of the Apple does vary). The man who created the logo (which wasn't Apple first logo) is Rob Janoff.

Sync has a little story up about him, where you find out that Rob's boss wanted the logo to be a solid color, but his Steveness wanted it to be more colorful to 'humanize' the company (in stark contrast to Big Blue, I would imagine).

Perhaps one day we'll see Apple products sporting this colorful logo again.

Thanks, jonas.

For many years this multi-hued logo served well for Apple, however, it has since been phased out in favor of a solid color logo (though the...
 

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geoff

Nowadays it's not that uncommon for a logo to be full color - although it still ill-advised.

April 25 2006 at 10:53 AM Report abuse rate up rate down Reply
John Muir

Also check out the story linked just under it... "I invented the computer mouse"
http://www.syncmag.com/article2/0,1895,1887823,00.asp

Does that site have anything against Steve Jobs I wonder? Two mentions, both pretty mean.

About Andy Hertzfeld's book mentioned above, check out his website for the stories, the book is a nicely printed collection of what you can find here:
http://folklore.org/index.py

I bought the book then discovered the site when reading it. But that's fine by me, I'd have bought the book anyway as they've done a really nice job.

April 24 2006 at 1:22 PM Report abuse rate up rate down Reply
Jonas

note that it was done at no charge :)

April 24 2006 at 12:00 PM Report abuse rate up rate down Reply
S. Lee

interested in apple history, check out Andy Hertzfeld's book "Revolution in the Valley: The Insanely Great Story of How the Mac Was Made."

http://tinyurl.com/hcjoa (no, nothing crazy, just shortening an Amazon link)

April 24 2006 at 11:53 AM Report abuse rate up rate down Reply
andy

it might boost sales in the gay scene though! ;p

April 24 2006 at 11:35 AM Report abuse rate up rate down Reply
narco

I highly doubt that we'll ever see this logo on anything new from Apple again. I know it's a big trend for businesses these days to either revert back to their original logo or completely change their existing logo, but this is usually not the case with computer companies. They're supposed to have their eyes set on the future, not the past.

Fishes,
narco.

April 24 2006 at 11:33 AM Report abuse rate up rate down Reply
steve

Mike Markkula called it the most expensive logo ever designed because of printing costs associated with so many colors.

April 24 2006 at 11:28 AM Report abuse rate up rate down Reply
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