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The man behind the Apple logo

For many years this multi-hued logo served well for Apple, however, it has since been phased out in favor of a solid color logo (though the color of the Apple does vary). The man who created the logo (which wasn't Apple first logo) is Rob Janoff.

Sync has a little story up about him, where you find out that Rob's boss wanted the logo to be a solid color, but his Steveness wanted it to be more colorful to 'humanize' the company (in stark contrast to Big Blue, I would imagine).

Perhaps one day we'll see Apple products sporting this colorful logo again.

Thanks, jonas.

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