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The love/hate relationship with Apple

love hate appleYou probably wouldn't be reading this if you did't enjoy working on your Apple computer. Now ask yourself, "why?"

The answers are as varied as the users. Now ask yourself what really irks you about working on your Mac, or Apple as a company... Again, we've all got something that grinds our gears,for insntace,  AppleMatters just put up a list of best and worst Macs. Think you'll see that for Gateway, Dell, or even Sony, with their computers named after robotic serial numbers? As Apple's market share and brand name expand we're seeing an increase in Apple haters, and they are becoming more vocal. Mac zealots, while becoming slightly less shrill, are also in the mix helping put nothing in perspective. So what's to make of all this? As a user of Apple products for almost 30 years I wanted to take a look at the love/hate relationship between Apple, its fans, and detractors.

In the iPod space people love to hate Apple for the reasons Microsoft tells them to: your choice is limited. You can only use the iPod with iTunes. This is seen as the Mac OS "problem" all over again by people like Dvorak. Personally, part of the reason the iPod sells so well, in my opinion, is that for the average consumer there may be too much choice. The average person doesn't want to search all over creation for the latest brain-dead beats. They want to plug in their doohickey and have it automagically do things (like think) for them. This isn't Think Differently, it's just brilliant execution of the idea that consumers want stuff, and they want to get it easily. Plays for Sure? Whatever. People know if they can't put diesel in their car, and they know the iPod works with iTunes. So far, that's been a winning combo.

The Mac platform become a hot topic again way back in the go-go 90's (remember that decade?) after Master and Commander of the Far Side of the Computer World, Mr. Steve Jobs, introduced the iMac . We're beyond all the translucent plastic knockoff items you used to find in Target, and we're down to this: it's easier to make things on a Mac and it's safer to use a Mac. At least one of these is easily arguable. Granted, if I want to make Machinima, the PC is a better platform. In fact, there is way more software for PC's than Mac's, but how much of it is easy to use? It might sound like a Yogi Bearism, but everything's easy when you know how. Obviously someone who can sit at home in grandma's basement and figure out every little button in WinAmp is going to have an advantage over an iTunes noob. But again, the average consumer can't be bothered with registry hacks and driver issues. At the end of every day a person likes to put their machine to sleep, secure in the knowledge that all their hard work will be there another day. And that they'll be able to do something about it. Which brings me to the safety issue...
computer protectionAre Macs safer than PC's? Well, for now that's true. But don't get lulled into a false sense of security. All it takes is one "freeware makerz" app to filter down the pipe, and get a few hundred Macs "infected" with what amounts to nothing more than a proof-of-concept Trojan horse, and the news will warn us all that Apple's claims of safety are invalid. The myth will be busted. In truth, Apple made it a little harder for hackers to get in, however, goading would-be hackers into a staring contest with the built-in security of OS X is tempting fate. A security breach will happen, it's only a matter of time.

Going back to the question of why we hold Apple in such high regard; what is that all about anyway? Do we really think this publicly traded US corporation wants to change the world for the better by overcharging for RAM? I see why a lot of younger folks, those without the benefit of the true history of the desktop computer, think Apple is "evil." Evil, after all, is a matter of perpective. For that matter, why do we see Microsoft as evil when they have twice made Apple stronger? For the record, that's once with Mac apps and once with an infusion of cash. Some might say they're still doing us a favor by continuing Office development for another five years.

Obviously this is just one of those weird things in life. People feeling so strongly about a company? Well where I live people feel strongly about their Ford, or GM, or whatever car company, to the point of deriding another car company's product. Who cares? I always tell my students it's not the tool, but what you make with that tool that matters. But here's where the morons start filing past. The ones who can't shake the whole idea that a company might be innovating, that there might be reasons behind what they see as dumb mistakes or lost opportunities. Who are these people? Let's call them out, shall we? Please note I'm not bashing them out of blind Mac zealotry (I have a lot of respect for Windows and Linux, not to mention the zillions of other technologies out there not created by Apple). I'm bashing these guys because the things they say are based in fantasy, circumspect reasoning, and outright illogical assumptions or blatant falsehoods.

  1. dvorakJohn C. Dvorak. He must be so glad it's a free country. And even happier he's got a job. In any other industry he'd have been committed. Imagine an industry pundit claiming "Ford will switch to the hemi in a year." Or "Honda is ditching hybrid vehicles for muffler-free, high-octane SUV's with fins." Anyway, Rob Hyndman does a great job of parrying Dvorak's claims about Apple. John's an easy target.
  2. Jim Louderback decided to crank up the flames with his article calling Boot Camp "Boot Chump." Well that's very cute, but I'm afraid Jim misses the point. Read the article and see how many logical fallacies you can find! It's like a drinking game. Don't try it with anything stronger than beer though, I don't want to put anyone in a coma. What grinds my gears about Louderback is how he paints the "Mac faithful." And his claim that a Mac running Windows can't possibly be faster than a "real" Windows machine? He can ask C.K. about that one. Facts, schmacts. Those of you working on Macs for the last year or so will also love the assertion that you've become a total idiot as a result. Yay, name calling!
  3. Now the sad tale of a reverse switcher: alcibiades over at OSNews. His or her poor pathetic tale, "Why I Will Probably Never Buy Another Mac" will have you weeping in your Apple logo coffee mug. Alcibiades (who would likely label me as a zealot for even writing this) is quick to harsh on the hardcore Mac fanatics out there, likening them to racists and fascists. Of course, the Windows fanatics being paragons of "fair and balanced" commentary, I guess that's a fair criticism, n'est pas?

Yes, there are lots of reasons to love or hate Apple. I love them when they use open source, and not so much when they don't give back. I love the dropping prices, but not really the lowering of quality that comes with it. OS X was a revelation, but also a curse of many UI's and moving targets for developers. And don't get me started on that iBook of mine... So, we've asked this question before in smaller doses, but what do you love or hate about Apple?

You probably wouldn't be reading this if you did't enjoy working on your Apple computer. Now ask yourself, "why?" The answers are as varied...
 

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shirster

I love Apple. I love Macs. Best of all, I love Steve. Call me whatever you want, but what's wrong about loving a person / company / brand that makes my life hell lot easier and my work hell lot more enjoyable?

I spend long hours at my desk everyday, and I can't even begin to imagine what it would be like if it was a Windoz machine sitting in front of me. Heck, I'd probably go kill myself.

I'm proud to be a Mac user. Am I a racist? Who are you to judge?

"I will not taunt Windows users, for they have chosen their own worst punishment."

May 13 2006 at 10:59 AM Report abuse rate up rate down Reply
Darleen

Hmm. Since when is it paramount to "love" a company in order to use its products. Do you "love" GM or Chrysler? Do you "hate" Toyota so refuse to buy a Prius even though it would save you lots of money now that gas is headed for $5 a gallon?

Geeze Louise.

I love my Macs. I've owned an Apple computer since 1982 ... had one of the first IIe's off the assembly line and had the jumpers to prove it. We owned and used that one for 10 years before I got a used //GS. A year later made the jump to a Mac Performa 600 (which is still out in the garage and STILL works, btw. incredibly slow but it still runs). Next was a PowerPC G3 MT which I used for 7 years and it's in storage waiting to reawaken so we can use it as a gaming console for all our System 9 (and earlier) games. Hubby has 700GHz FP iMac which is 3 years old and beginning to show signs of age (i.e. it seems to be "slowing down.") and I have a year old 1.42GHz Mini. I lust for a G5 iMac. Also want a dual-core Intel Mini for the HDTV but those will have to wait a bit.

Is there anything I DISlike about Apple? no. We own stock in the company (and how I wish we had more) and, frankly, I think they're doing just fine. But what do I know? I'm just the end consumer and as long as they keep turning out great products that push the envelope, I'm happy.

Seriously. What's not to like? This is a publicly traded company that makes consumer goods and is growing like mad with lots of cash on hand. You don't like the way their products work go buy something else. But quit trying to second-guess corporate. Unless you own a huge block of stock. But then, if you did, you'd be Steve Jobs and since he is the founder/CEO he can pretty much steer his ship in any direction he chooses.

May 13 2006 at 10:49 AM Report abuse rate up rate down Reply
Kevin

I realized yesterday while logging in my itunes card that Apple has become the very thing they have despised - a company sold out to the "capitalist system." Why should I have to give itunes my credit card number to use my itunes gift card? The reason for me getting the gift card was so that I would not have to use my credit card. I love my ipod, my imac, and the great service I get from Apple, but sometimes I wish Apple was not so information hungry.

May 13 2006 at 10:26 AM Report abuse rate up rate down Reply
south

I agree with #6 Mike; love my Macs but can't stand Apple. From time to time I consider ditching my love in favor of something closer to my ideology, like Linux. But then I read the Linux forums for about 30 seconds and... dear god, no.

There is still something great about the Mac community.

May 13 2006 at 10:12 AM Report abuse rate up rate down Reply
david

Well put - I love my mac because it fits perfectly into my life as an average consumer - I have parallels to run windows if I need to, but as you bring out most things are just easier to do on a mac (just an opinion). I enjoyed reading this - keep up the good work.

May 13 2006 at 9:32 AM Report abuse rate up rate down Reply
C8

I hate the windows lovers that say "aint macs supposed to be perfect when hearing they are recalling batteries" so again no company is supposed to be perfect, it just cant happen. So Apple will have the odd problem now and then, get over it, it happens

May 13 2006 at 7:11 AM Report abuse rate up rate down Reply
Christian Koster

I love Apple. I love Jobs. I love that Apple had the balls to move to Intel. I love being the underdog. I love the innovation. I love that my 5 year old Powerbook runs better than some of my friends new PC laptops (spyware, virii etc.) I love that OS X is beautiful and elegant.

I hate the RAM prices. I hate that the keynote wasn't streamed from Apple. I hate that some people that do love Apple think that everything they make should be perfect and groundbreaking. No one, even Apple, is perfect. iPod Hifi happens. It's what you get when you follow a company that takes risks. I hate that here is no Macworld NY anymore. I hate the name 'MacBook.' Pro only makes it worse. I hate the new Apple ad that mentions Walt Mossberg. That just seems a little sad to me. It's like me showing how great I am from a review by my mom.

May 13 2006 at 3:04 AM Report abuse rate up rate down Reply
jbelkin

The thing is the dynamic really keeps changing. In somewhat chronological order ...

It was the garage guys versus an American icon (upstarts versus the establishment).

It was cute versus corporate.

It was graphical interface (toy!) versus the green teletext type.

It was my geek is richer than your geek (Bill G versus the Steve's).

It was the "we're #1 in market share" and you're no longer - nah, nah, nah bandwagon jumping.

It was the your-closed-proprietary- standards/way of doing things versus our free for all (programmers).

It was your networking is too chatty while ours does nothing until we add a card and write instructions for it or pay staggering amounts to a third party for networking (I.T.)

It was our GUI is just as good as yours (Windows 3.1).

What we need are standards - so get with the program already!

It was the Macs just for the graphics department - the rest of us need real machines.

It was our machines are way faster than your machines ... why are you still here ...

Years later, why are you still here? - Tandy, Zenith, Osbourne, CPM, are dead - why aren't you?

We keep predicting you'll be dead - we resent being wrong - die, die, die ...

Damn it, you're still here ... oh Steve Jobs is back - we hate him ... he was just lucky with TOY STORY - they'll never create another movie as good.

The iMac - that's stupid - there's no floppy - no one will buy that.

Damn it, you sold 6 million iMacs?! This was not the plan. You're confusing the plot. We revere Bill G as the all-be-all because he's the world's richest man - that must make him the smartest - we can't have you ... you upstart come back in and mess up the clean story ...

An iPod? What a stupid name - who needs that, I have my CD player ...

AND ON & ON & ON ...

People hate being wrong and Apple has proven tens/hundreds of millions wrong from Mickey Dell to the nitwit PC consultants "writers" to MS.

Apple pretty much does things their way and refuses to follow any clean script or prediction. It confuses linear people and annoys them because they come off looking like idiots and 1-dimensional which Apple is operating 2 moves ahead. People don't like looking stupid so Apple has a lot of haters and will always have a lot of haters.

Just look at the ipod - the haters dismiss it as a fad or that it being cool is the only reason people buy it - even if that were so, selling 50 MILLION of something with an average selling price of around $200 is pretty damn amazing. But of course, the haters just dismiss it as a fad or that "the rest of us are dumb" and fall for the marketing while only they are too smart and sees through it - and yet, even after they've "told" us how "dumb" we are - damn if we don't keep buying.

I guess it never occurs to them they that are 1-dimensional and out of step ...

May 12 2006 at 10:13 PM Report abuse rate up rate down Reply
William Wert

I own 5 computers,3 macs and 2 pc's.There is no question that I prefer the mac hardware and software. To me computer' are like cars, They all get you where you are going, but in a little different way. I frankly don't need to justify my choice at all. Having fewer software choices is only bad if the choices you have are bad. In the case of Apple software most of it is very good.To me it is more a matter of quality as opposed to quantity. Most of those who criticize the mac have never used one for any length of time to make an intelligent choice. As for hardware cost it is like comparing a Lexus to a Chevrolet. Windows has some nice features but is more complex than it needs to be. I think if more companies ran macs they could loose half their IT departments.OOPs

May 12 2006 at 8:13 PM Report abuse rate up rate down Reply
Carl

The "here" I mentioned in my previous comment was a piece we wrote a couple years ago. You can read it at:

http://blackfriarsinc.com/totm.html

-Carl

May 12 2006 at 7:24 PM Report abuse rate up rate down Reply
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