Filed under: Analysis / Opinion, Apple
Apple's new mag ad campaign
Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign: notably, a 14-page booklet (!!) included in a few US magazines, including a recent issue of Entertainment Weekly. MacDailyNews first reported on it, and BS sees it as an opportunity for Apple to break their trend of promoting form over -- nay, instead of -- function.Check out both Blogging Stocks for their analysis and MacDailyNews for the story. You can also view the entire booklet, compliments of an MDN reader.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
starkdesign said 2:42PM on 9-07-2006
What, no love for the Mac Pro?
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mrtotes said 4:31PM on 9-07-2006
It will be nice to see the message spread a little. In a local retail arcade the Apple Centre were doing an iLife promotion and an iPod giveaway. Surrounded by MacBooks, MBPs and iMacs I hear one girl turn to both her mates and then to an employee apparently foxed by the question on the Entry form; "Do you own a Mac or PC?". "What's a Mac?" she asked.
I notice the Mac Mini specs are vague (to be expected). The MacBook shouldn't expect a speed bump anytime soon (it states 2GHz) and interestingly the MBP is lists a Core Duo (no 2) so perhaps no change there.
Gosh I love drawing false conclusions from probably irrelevant facts.
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JB said 11:12PM on 9-07-2006
It is also in the latest issue of Vanity Fair (Tom Cruise edition).
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