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Apple's new mag ad campaign

Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign: notably, a 14-page booklet (!!) included in a few US magazines, including a recent issue of Entertainment Weekly. MacDailyNews first reported on it, and BS sees it as an opportunity for Apple to break their trend of promoting form over -- nay, instead of -- function.

Check out both Blogging Stocks for their analysis and MacDailyNews for the story. You can also view the entire booklet, compliments of an MDN reader.

Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign:...
 

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JB

It is also in the latest issue of Vanity Fair (Tom Cruise edition).

September 07 2006 at 11:10 PM Report abuse rate up rate down Reply
mrtotes

It will be nice to see the message spread a little. In a local retail arcade the Apple Centre were doing an iLife promotion and an iPod giveaway. Surrounded by MacBooks, MBPs and iMacs I hear one girl turn to both her mates and then to an employee apparently foxed by the question on the Entry form; "Do you own a Mac or PC?". "What's a Mac?" she asked.

I notice the Mac Mini specs are vague (to be expected). The MacBook shouldn't expect a speed bump anytime soon (it states 2GHz) and interestingly the MBP is lists a Core Duo (no 2) so perhaps no change there.

Gosh I love drawing false conclusions from probably irrelevant facts.

September 07 2006 at 4:29 PM Report abuse rate up rate down Reply
Brian Stark

What, no love for the Mac Pro?

September 07 2006 at 2:22 PM Report abuse rate up rate down Reply
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