Apple's new mag ad campaign

Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign: notably, a 14-page booklet (!!) included in a few US magazines, including a recent issue of Entertainment Weekly. MacDailyNews first reported on it, and BS sees it as an opportunity for Apple to break their trend of promoting form over -- nay, instead of -- function.

Check out both Blogging Stocks for their analysis and MacDailyNews for the story. You can also view the entire booklet, compliments of an MDN reader.

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Source: http://www.bloggingstocks.com/2006/09/07/apple-to-highlight-…

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Analysis / Opinion Apple

Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign:...

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It is also in the latest issue of Vanity Fair (Tom Cruise edition).

September 07 2006 at 11:10 PM Report abuse Permalink rate up rate down Reply

mrtotes

It will be nice to see the message spread a little. In a local retail arcade the Apple Centre were doing an iLife promotion and an iPod giveaway. Surrounded by MacBooks, MBPs and iMacs I hear one girl turn to both her mates and then to an employee apparently foxed by the question on the Entry form; "Do you own a Mac or PC?". "What's a Mac?" she asked.

I notice the Mac Mini specs are vague (to be expected). The MacBook shouldn't expect a speed bump anytime soon (it states 2GHz) and interestingly the MBP is lists a Core Duo (no 2) so perhaps no change there.

Gosh I love drawing false conclusions from probably irrelevant facts.

September 07 2006 at 4:29 PM Report abuse Permalink rate up rate down Reply

Brian Stark

What, no love for the Mac Pro?

September 07 2006 at 2:22 PM Report abuse Permalink rate up rate down Reply