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Forrester blog responds to iTunes kerfuffle

by Erica Sadun Dec 13th 2006 at 4:30PM

"iTunes sales are NOT plummeting!" is the latest headline on the Forrester blog. You know Forrester, don't you? They're the ones behind the report the other day about iPods, iTunes and credit card transactions. That's the report that set everyone talking about whether iTunes was a failure and whether Apple's digital media sales were suddenly collapsing. Apple's stock dipped several percentage points on the news.

Today, Forrester's blog points out that their findings were misinterpreted. iTunes sales did drop after the holiday rush last year but Forrester did not find that iTunes sales as a whole were on a general downward trend. Instead, it looks like iTunes sales are leveling off and that Apple's overall profitability should not be affected; their profits come mostly from iPod sales and not from iTunes.

Good news for Apple lovers. Bad news for the newspapers with their overblown headlines.



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"iTunes sales are NOT plummeting!" is the latest headline on the Forrester blog. You know Forrester, don't you? They're the ones behind...
 

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Stuart

No, I think Newspapers means the BBC news website. (they don't like to miss a trick on Apple bashing).

December 14 2006 at 6:40 AM Report abuse rate up rate down Reply
Mr Lizard

According to Remy Fiorentino of Forrester, the '65% drop' thing was only based on 181 iTunes buyers anyway.

My guess is someone at Apple leaned on them, and they spat out this (almost) retraction of what the original report implied.

December 13 2006 at 6:54 PM Report abuse rate up rate down Reply
Erica Sadun

Yukon: the study doesn't take gift cards into account, just credit card purchases.

December 13 2006 at 6:47 PM Report abuse rate up rate down Reply
Dominic Cordisco

It doesn't take a genius to realize that iTMS sales spike in January because lotsa people get iTMS gift cards in their xmas stockings.

December 13 2006 at 6:46 PM Report abuse rate up rate down Reply
Sherman Homan

Very little that is printed has any level of accuracy anymore. The newspapers complain that blogs in specific and the internet in general is "unedited". But look who really needs the accuracy police!

December 13 2006 at 5:41 PM Report abuse rate up rate down Reply
Paul

Correct me if I'm wrong, but wasn't it The Register that posted the first (mis-)interpretation of the Forrester Report? How 'bout we single them out for special attention?

December 13 2006 at 5:34 PM Report abuse rate up rate down Reply
Phosphor

You're welcome, Ms. Sadun.

Just doin' mah job, Ma'am!

:o)

December 13 2006 at 5:24 PM Report abuse rate up rate down Reply
Erica Sadun

Thanks dude!

December 13 2006 at 4:58 PM Report abuse rate up rate down Reply
Phosphor

Not to be a spelling wonk or anything, but such a wonderfully weird word ought to be spelled correctly so that we might avoid passing along a bastardized version of it to future generations.It's "kerfuffle."http://www.worldwidewords.org/weirdwords/ww-ker1.htm
http://www.m-w.com/dictionary/kerfuffle

December 13 2006 at 4:57 PM Report abuse rate up rate down Reply
paul

Newspapers? I think you mean blogs. Like Engadget, your sister blog.

December 13 2006 at 4:54 PM Report abuse rate up rate down Reply
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