Skip to Content

Free TUAW iPhone app -- try it now!
AOL Tech

Filed under: Apple Corporate, iTS, Apple Financial

Forrester blog responds to iTunes kerfuffle

"iTunes sales are NOT plummeting!" is the latest headline on the Forrester blog. You know Forrester, don't you? They're the ones behind the report the other day about iPods, iTunes and credit card transactions. That's the report that set everyone talking about whether iTunes was a failure and whether Apple's digital media sales were suddenly collapsing. Apple's stock dipped several percentage points on the news.

Today, Forrester's blog points out that their findings were misinterpreted. iTunes sales did drop after the holiday rush last year but Forrester did not find that iTunes sales as a whole were on a general downward trend. Instead, it looks like iTunes sales are leveling off and that Apple's overall profitability should not be affected; their profits come mostly from iPod sales and not from iTunes.

Good news for Apple lovers. Bad news for the newspapers with their overblown headlines.

Reader Comments (Page 1 of 1)

Tip of the Day

To get an instant map to any address, just go to your Address Book and right click on the address field of any one of your contacts and select "Map Of." The address will then be revealed in Google Maps on Safari. You can do the same if a data detector determines there is an address in an e-mail in Mail.


Follow us on Twitter!
 TUAW [Cafepress]

Featured Galleries

DNC Macs
Macworld 2008 Keynote
Macworld 2008 Build-up
Google Earth for iPhone
Podcaster
Storyist 2.0
AT&T Navigator Road Test
Bento for iPhone 1.0
Scrabble for iPhone
Tom Bihn Checkpoint Flyer Briefcase
Apple Vanity Plates
Apple booth Macworld 07
WorldVoice Radio
Quickoffice for iPhone 1.1.1
Daylite 3.9 Review
DiscPainter
Mariner Calc for iPhone
2009CupertinoBus
Crash Bandicoot Nitro Kart 3D
MLB.com At Bat 2009
Macworld Expo 2007 show floor

 

More Apple Analysis

AOL Radio TUAW on Stitcher