Blast from the Past: Original Apple logo

As far as I know, the story about the logo being a homage to Alan Turing is correct.

Not too sure where I know that from though.

Mike

I really want to know if this is true or not. I heard that the apple logo with the bite out of it was a homage to Alan Turing, the inventor of the first computer (the Turing Bombe which cracked Enigma). He committed suicide (after being prosecuted for being gay), and popular culture has it that he did it by lacing an apple with cyanide and taking a bite. I would love this to be true - does anyone know?

i love all the logos, really. having been an apple customer since the apple ][, they all mean something to me. i proudly use all the incarnations of the logo, currently having the white one on my snowboard.

i also have ONE remaining rainbow sticker with the angular "battlestar galactica"-type lettering on it, before apple came up with its own take on garamond for their logotype. redlightrunner has a similar one (http://tinyurl.com/yvlz94), but mine has the type below the apple, and it's die-cut. i haven't been able to break down and use it for anything.

I have four stickers left of the rainbow Apple logo that I received with some Quadra 800s. They are filed safely away to use on only special places (like the front door of our new office). I've never done it, but considered putting a white one on my car. I'm hoping they change it up a little with Leopard to maybe a shiny black or something that matches the new UI (if, in fact, there is a new UI).

This original logo is really cool in it's own way. However, it is not easily scalable, too busy / complex for a logo, and too dark / low contrast - especially for printing on a lot of 70s-80s printing equipment. Even in the jpeg above, it is kinda difficult to read the company name.

Kiltbear: cute :)

ahbe: I have my G4 Mini booting with the happymac icon. :) Haven't tried to mess with this MacBook I just got, yet.

Liam: it doesn't work for the same reason why you usually don't put heavy details on flags: you need to be able to identify the logo at a glance. It can't be too complex.

This old logo makes me want to write some fan-fiction. About Steve Jobs as a little boy, finding a magical land.

KiltBear: An elegance in response that is rarely seen on internet boards.

bring back the rainbow coloured apple! monochrome might be cool at the moment, but the "original" is iconic.

My favorite logo? As long as it's on the great hardware and software they deliver the logo could be a turd and I would not care.

I don't understand why people dislike the logo.... yes the new one is better, Apple Inc using a apple as a logo.. This one actually has meaning to it though. Newton was full of fresh ideas and inspiration which is what apple is / was about. So the icon is actually very relevent and gives a clear message, thus effectively making it a good logo