Filed under: Cult of Mac, Odds and ends, Apple
This one is for all you who miss the old rainbow Apple logo. What seems to be the original Apple logo (pre-incorporation in 1976) is making the rounds of the internets today. So apparently the Apple belongs to Newton. I have to say; it's a good thing they got rid of this one early.Want to drag a file to another folder and copy it instead of moving it? Press the Option key when you drag that file and it'll be duplicated rather than moved entirely.
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Reader Comments (Page 1 of 2)
Matteo said 7:19AM on 4-13-2007
My opinion is just the opposite. I like that "vintage" feeling of the logo...
I would see it on "premium" products (ok, most of Apple's product are premium by the average industry standards..) as a sort of "elite" product line by Apple.
I like the new logo a lot though :-)
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Tournevis said 7:39AM on 4-13-2007
It is a good thing they changed the logo, marketing wise. But I love this one! This is so going onto the cover page of one of my DIY notebooks!
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Ondroo said 6:26PM on 4-17-2007
**shock horror**
how horrific. Thank god they got rid of it!
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Aron Trimble said 8:36AM on 4-13-2007
I like both the white and rainbow apples for different reasons. I think the white one has an air of class about it not seen in most corporate logos. And I like the rainbow one for its vintage feel...
A side note, if I were to put a sticker on my car, it'd probably be of the rainbow one - but I dare not dirty my paint with a sticker!
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Karl Childers said 8:42AM on 4-13-2007
You have to be careful putting rainbow objects on your car. It has become a symbol identifying its owner/wearer as homosexual. Not that there's anything wrong with that but you don't want to give anyone the wrong idea. ;)
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KeynoteKen said 8:55AM on 4-13-2007
Hey, how about a mashup of the first logo with the rainbow or solid ones? Any way to do that in a classy way (even take into account the name of the company now).
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JimD said 8:55AM on 4-13-2007
Good gawd I wish bloggers would stop using the word "internets" - it's just ignorant considering there is only one internet.
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artifex said 9:21AM on 4-13-2007
This is the sort of image that belongs on bookplates. Apple should print them and include them with their manuals. Except they don't actually print manuals, do they? :) Still, I think they should make them available for people to stick in their reference books.
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ScottH said 9:52AM on 4-13-2007
I think the use of "internets" is ironic, based on one of the many idiotic things said by Bush. No one had ever called it that before. The problem is that I think it's been overrused, and has lost its ironic meaning completely. And in fact, it now looks like Bush coined the term, instead of uttered another stupidity.
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Kim said 10:15AM on 4-13-2007
Here's a higher-resolution version (4000x4000) for anybody wishing to do anything interesting with the old logo. I, for one, intend to use it on a custom macbook hacked into a wearable. (is anyone else using macs as wearables?)
http://www.siconic.com/vcf/Apple%20Logo.png
It's a 2.4 MB PNG image for your downloading pleasure. To give credit where credit is due, it looks like it was once used for a Vintage Computer Festival.
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Darkmimic said 10:22AM on 4-13-2007
That logo was designed by Ron White, the forgotten third member of the original Apple partnership. in 1976.
According to the book Apple Confidential 2.0: The logo he created was a pen-and-ink drawing of Sir Issac Newton leaning against an apple tree with a portion of a William Wordsworth poem (Prelude, Book III, Residence at Cambridge) running around the border: "Newton...A mind forever voyaging through strange seas of thought...alone"
It says later in 1977 that Steve Jobs ". . . felt that Wayne's logo was too cerebral and not easily reproduced at small sizes."
Jobs hired Regis McKenna Advertising to create the famous Rainbow Apple logo which was called "the most expensive bloody logo ever designed."
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Greenline said 10:22AM on 4-13-2007
I've seen this logo many times circle the web, I would be hardpressed to believe it was ever an official Apple Logo without some proof. On the flip-side maybe that is why I have seen it so many times. Makes a good IM icon fyi.
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Darkmimic said 10:26AM on 4-13-2007
Oops, typo - his name is Ron Wayne
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stooke said 10:49AM on 4-13-2007
Back at that time (I have a Byte magazine from 1976), many logos for the "hobby" computer companies looked like something out of the Whole Earth Catalogue. I should dig up some more examples, but all my stuff is packed for a move. Remember names like "BDS software" and SWTPC?
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Phat said 10:50AM on 4-13-2007
Take this logo and photoshop the rainbow apple instead of the black one
and...we're done
Thanks for the logo and the link for the bigger one
Cheers !
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KiltBear said 11:04AM on 4-13-2007
Current fave is the current logo. Simple & to the point.
Oh, Karl, (not to start a flame war, but to point out the irony of the statement) if there is nothing wrong with being homosexual, then there is nothing wrong with someone mistakenly thinking you are... Yah-know-what-I-mean?
On the flip side of that story is the fact that a gay friend and his partner decided to put "gay flags" (rainbow striped square stickers) on both their cars. One of the guys DID in fact work for Apple. Their neighbor saw the gay flags on both their cars, and said "I didn't know BOTH of you worked for Apple..."
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ahbe said 11:14AM on 4-13-2007
I love the original logo. Using a nifty little utility, Image BootX 2, I have it set as the boot logo, instead of the standard gray Apple logo.
http://www.shadowlab.org/Software/software.php?sign=ImBX
This is more useful then just eye candy. When you boot off of a CD/DVD or external FireWire drive, the boot logo changes. So, it makes it easy to tell which drive I'm booting off of. If I see the old original Apple logo, then I know I have my internal hard drive. Pretty, and useful!
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Liam said 11:21AM on 4-13-2007
I don't understand why people dislike the logo.... yes the new one is better, Apple Inc using a apple as a logo.. This one actually has meaning to it though. Newton was full of fresh ideas and inspiration which is what apple is / was about. So the icon is actually very relevent and gives a clear message, thus effectively making it a good logo
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jeff nolan said 11:29AM on 4-13-2007
My favorite logo? As long as it's on the great hardware and software they deliver the logo could be a turd and I would not care.
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onesam said 11:35AM on 4-13-2007
bring back the rainbow coloured apple! monochrome might be cool at the moment, but the "original" is iconic.
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