New iPhone Ads: what Mac ads should be

I think the iphone ads are perfection. They're to the point, showing what it can do, and leaving the viewer awestruck, excited and wanting to see/know more.

The thing is it's a new alien device to most people. Unlike a desktop computer. People already get that and wouldn't be impressed or have their attention held if you tried the same type of ads. It just wouldn't work as well. I think the I'm a Mac/I'm a PC ones are fine. (They got me to switch.)

I switched cause an ad on Apples site showed what iLife could do. The PC vs Mac guy ads would have just pissed me off.

All of the ads of the "mac vs. pc" is all in fun. The mac is never going to ever have the market share that the PC does...and the truth is that apple is not aiming to overtake the pc in marketshare. So why all the fuss from PC users? They know more than anyone else on the planet that these ads speak truth! You hear PC users complaining ALL THE TIME about these same issues in these ads!! Rather than go into denial, how about embracing the truth in a little fun?

"The iPhone ads make me want to buy an iPhone, though I might be more in line with Apple's target market than most, and really isn't that the point of advertising?"

Not necessarily. Advertising is a serious business that goes way beyond "making you want to buy stuff." It builds brands, it builds perception, creates mind share, and so on.

The Mac/PC ads are doing pretty well. Some people love them, some hate them, people even parody them... But everyone is talking about them.

The Mac vs. PC ads work on an emotional connection, instead of on a logic/utility mindset. Nobody wants to be the PC dude- everyone who buys into "popular culture" want's to be cool like the mac. These ads play on our self perceptions and how we want to be perceived. The iPhone is a object without a preconcept of how it works, acts, lives... who's ever heard of a phone with out buttons ?

blah blah

I think this was only really slightly touched on, but how would one go about making an ad for OSX? Sure the iPhone ads are better, I think we basically all agree on that, but how does one show the subtle superiorities of OSX? Sure apple could touch on some of the feature that make OSX better than windows, but that would inevitably compare Macs and PC's. Ultimately the reasons I use my MacBook more than my old PC are the reasons that aren't apparent to anyone who doesn't use a Mac, and that can't be understood without using a Mac. Features like Quicksilver, system wide spell check, the developer community, reliability, Core Audio/Image etc. That and Macs look good too.
My point, which seems to have gotten slightly lost somewhere in here, is that the reason we use macs, and the reason that we think the current commercials don't do them justice is too much for Windows users to even begin to fathom. I say this as someone who switched a year ago next month. When I first got my Mac I remember being amazed by the simplest things, like the lack on installers on most everyday apps. If I had been told about things like Quicksilver and Text Expander I wouldn't have seen the point.

John Appleseed? Who came up with that?

Speaking of (would be) commercials, check out this very well done mash-up:
http://www.youtube.com/watch?v=0FFkvhoEfX8#GU5U2spHI_4

much as i like the osx interface compared with both billyware and various flavours of linux ui, apple would be hard-pressed to show how it's superior in a 30 second spot on the idiot box.

I keep thinking of BBEdit on the iPhone. Fap fap fap...

*Still waiting for the Tuaw people to realize that 'remember me' is not functioning in Safari, making me manually look up my password ever time*