iTunes Digital Copy
iTunes Digital Copy sort of snuck into the Keynote, but it is a pretty big deal (that we already knew about). Starting today if you buy any 20th Century Fox DVD that is labeled 'iTunes Digital Copy' you'll not only get the physical DVD, but a digital copy. Simply insert the disk into your Mac or PC, enter a unique code into iTunes, and iTunes will import a digital version of the movie onto your Mac/PC. You can view the movie on your Mac, iPod, or iPhone as many times as you like (since you own the movie) but the digital copy can only be imported into one iTunes library.